Performance Marketer

Role: Performance Marketer

Location: Noida, Sector 62

Experience: Minimum 3 Years (Full time)

Notice: 15 Days

Responsibilities:

● App User Acquisition: Plan, execute and scale paid acquisition campaigns across

Meta, Google App Campaigns (UAC) and YouTube.

● Performance Optimization: Own key metrics including CPI, CAC, CPA, ROAS, CTR,

CVR and payback.

● App Conversion Funnel: Analyze and optimize the journey from install → signup →

activation → paid conversion.

● Campaign Management: Set up, monitor and optimize app campaigns across

audiences, creatives, placements, geographies and budgets on Meta and Google Ads.

● Attribution & Measurement: Work extensively with AppsFlyer / Adjust to evaluate

campaign and cohort performance.

● Cohort & Funnel Analysis: Analyze post-install performance and identify which

campaigns, creatives and audiences drive quality users and revenue.

● Creative Performance: Work with the creative team to develop, test and scale

high-performing ad creatives based on performance data.

● Budget Management: Own daily and monthly media budgets, pacing, allocation and

performance forecasting.

● Reporting & Insights: Build performance dashboards and provide actionable insights

on acquisition, conversion and ROAS.

What We're Looking For:

● 3–4 years of experience in Performance Marketing / User Acquisition.

● Mandatory: Hands-on experience marketing a consumer mobile app.

● Strong experience running Google App Campaigns (UAC) and Meta App campaigns.

● Strong understanding of AppsFlyer or another mobile measurement partner.

● Experience analyzing campaign-level and cohort-level performance.

● Strong understanding of CPI, CAC, CPA, ROAS, LTV, retention and payback.

● Comfortable working with GA4, GTM and app event tracking.

● Strong analytical skills with SQL and/or advanced Excel/Google Sheets.