Performance Marketer

About Us

Wowinside is a fast-growing digital marketing agency specializing in driving high-ROI growth for scalable brands. We partner closely with clients across the EdTech and E-commerce sectors to scale revenue through data-driven performance marketing and high-converting ad creative strategies.

We are looking for a results-oriented Performance Marketing Specialist to own end-to-end campaign setup, execution, Optimization, and ad content strategy across Meta and Google platforms.

Key Responsibilities

• Campaign Management & Execution: Build, launch, and optimize paid performance campaigns across Meta (Facebook/Instagram) and Google Ads (Search, Shopping, Performance Max, Display, and YouTube).
• Industry Strategy:
• EdTech: Plan and execute full-funnel lead generation strategies to optimize Cost Per Lead (CPL) and Cost Per Acquisition (CPA) for courses and programs.
• E-commerce: Build high-converting e-commerce strategies, including dynamic retargeting, catalog ads, and feed optimizations to drive ROAS.
• Content & Ad Creative Strategy:
• Concept and outline engaging ad creative hooks, scripts, and visual concepts for Meta (Reels, UGC, Carousels).
• Write compelling ad copy, extensions, and search headlines for Google Ads.
• Collaborate with designers/content creators to iterate on high-performing creative variations based on performance data.
• Tracking & Analytics: Implement and audit tracking mechanisms, including Meta Pixel, Conversions API (CAPI), and Google Analytics 4 (GA4).
• Reporting & Optimization: Conduct weekly performance analysis, monitor budgets, perform A/B testing on ad creatives and landing pages, and present clear ROI metrics to clients.

Requirements & Qualifications

• Experience: 1+ years of hands-on experience managing paid advertising campaigns in an agency or high-growth environment.
• Domain Knowledge: Proven track record running campaigns specifically for EdTech (lead gen) and E-commerce (D2C sales) clients.
• Platform Mastery: In-depth knowledge of Meta Ads Manager, Google Ads Manager, Google Analytics (GA4), and Merchant Center.
• Creative Mindset: Strong copy concepting skills and a clear understanding of what makes ad creative convert (UGC scripts, hooks, visual hooks, visual storytelling).
• Analytical Skills: Ability to analyze metrics (ROAS, CPA, CPL, CTR, LTV) and make data-driven decisions to optimize campaigns.
• Bonus Skills: Familiarity with CRM integration (HubSpot, LeadSquared, etc.) for lead tracking, or landing page optimization tools.

How to Apply

Submit your resume along with a brief description or portfolio highlighting 1–2 successful campaigns you managed in the EdTech or E-commerce space (including ad copy or creative concepts you created).

Pay: ₹15,000.00 - ₹17,000.00 per month

Work Location: In person