Performance Marketer

Role & responsibilities

• Plan, launch, manage, and optimize Meta Ads campaigns.
• Develop campaign strategies based on business goals, target audience, and expected outcomes.
• Have strong practical experience in running live Meta Ad campaigns.
• Monitor campaign performance and analyze key metrics such as CTR, CPC, CPM, CPL, CPA, ROAS, conversions, and overall campaign performance.
• Handle campaign budgets and have experience managing and scaling campaigns with increasing ad spends.
• Identify opportunities to improve campaign performance through audience, creative, placement, bidding, and budget optimization.
• Work closely on creative concepts and ad scripts for performance campaigns.
• Understand which creatives and messaging can improve campaign performance.
• Coordinate with the creative team to develop and test multiple ad creatives.
• Conduct A/B testing of audiences, creatives, copy, and campaign strategies.
• Regularly track and report campaign performance and provide actionable insights.
• Troubleshoot underperforming campaigns and implement optimization strategies.
• Stay updated with Meta Ads features, trends, targeting options, and performance marketing practices.

Preferred candidate profile

• 1-3 years of practical experience in Performance Marketing / Meta Ads.
• Excellent hands-on knowledge of Meta Ads Manager.
• Proven experience managing live Meta Ad campaigns.
• Experience handling and scaling advertising budgets.
• Good understanding of campaign planning, audience targeting, retargeting, and optimization.
• Knowledge of performance-oriented creatives and ad scripting.
• Strong analytical and problem-solving skills.
• Good knowledge of MS Excel / Google Sheets for campaign tracking and reporting.
• Excellent communication and coordination skills.
• Ability to understand campaign data and take performance-based decisions.
• Result-oriented approach with strong attention to campaign performance

Perks and benefits

• Hands-on exposure to live performance marketing campaigns.
• Opportunity to work on multiple industries and campaigns.
• Growth-oriented work environment.
• Opportunity to work closely with creative and marketing teams.
• Learning and growth opportunities in Performance Marketing.