Performance Marketer

Job Title: Performance Marketing Executive
Job Type: Full-Time / Remote
Location: Remote

We are looking for a Performance Marketing Executive who understands paid advertising beyond simply boosting posts or launching campaigns.

The ideal candidate should be comfortable managing multiple client accounts, analysing campaign performance, testing creatives and audiences, and continuously improving results across Meta Ads and Google Ads.

Key Responsibilities

• Plan, create and manage Meta Ads and Google Ads campaigns
• Manage Lead Generation, Awareness, Engagement, Traffic and Conversion campaigns
• Conduct audience research and build effective targeting strategies
• Create and test different campaign structures, audiences and creatives
• Monitor important metrics such as CPL, CTR, CPC, CPM, CPA and ROAS
• Optimise campaigns regularly based on performance data
• Set up and manage Meta Pixel, Conversion Tracking and Retargeting audiences
• Coordinate with designers/content teams for ad creatives
• Analyse lead quality and campaign performance
• Prepare simple performance reports and recommendations
• Manage multiple client ad accounts simultaneously
• Keep up with new advertising features, strategies and platform updates

Skills Required

• Hands-on experience with Meta Ads Manager
• Working knowledge of Google Ads
• Good understanding of Lead Generation campaigns
• Understanding of campaign optimisation, audience testing and creative testing
• Knowledge of Meta Pixel, remarketing and conversion tracking
• Basic understanding of GA4 and Google Tag Manager will be an advantage
• Strong analytical and problem-solving skills
• Good communication and reporting skills
• Ability to work independently in a remote environment

Who We Are Looking For

We are looking for someone who is performance-focused and curious about why campaigns work or don't work.

You should be comfortable experimenting, analysing data and making optimisation decisions instead of following the same campaign structure for every client.

Experience working with an agency or managing multiple brands will be preferred.

Experience

Preferred: 1–3 years of hands-on Performance Marketing experience.

Freshers with strong practical knowledge of Meta Ads and Google Ads may also apply.

What You’ll Get

• Work remotely
• Opportunity to work with businesses from different industries
• Hands-on exposure to multiple advertising accounts
• Opportunity to experiment with different campaign strategies
• Performance-driven work environment
• Opportunity to grow with the company

Company: Thrive Digital

Pay: ₹8,000.00 - ₹10,000.00 per month

Benefits:

• Flexible schedule

Work Location: Remote