Performance Marketer

Job Title: Performance Marketer

Location: Mohali
Job Type: Full-time
Work Mode: Work From Office

Job Summary

We are looking for a Performance Marketer with hands-on experience in Google Ads and Meta Ads to plan, execute, monitor, and optimize performance marketing campaigns.

The ideal candidate should have a strong understanding of paid advertising, campaign optimization, lead generation, audience targeting, and performance analytics.

Key Responsibilities

• Plan, launch, and manage paid advertising campaigns across Google Ads and Meta Ads.
• Manage campaigns for lead generation, conversions, traffic, and business growth.
• Conduct audience research and identify relevant target audiences.
• Perform keyword research and optimize Google Ads campaigns.
• Create and manage Facebook and Instagram advertising campaigns.
• Monitor campaign performance and optimize campaigns based on results.
• Manage and optimize advertising budgets to achieve campaign objectives.
• Analyze key performance metrics including CPC, CTR, CPM, CPL, CPA, Conversion Rate, and ROAS.
• Conduct A/B testing of ad copies, creatives, audiences, and campaigns.
• Identify opportunities to improve campaign performance and ROI.
• Prepare regular performance reports and provide actionable insights.
• Coordinate with the content and creative teams for ad creatives and campaign requirements.
• Stay updated with the latest trends, tools, and best practices in performance marketing.

Required Skills

• Hands-on experience with Google Ads
• Hands-on experience with Meta Ads / Facebook Ads
• Strong understanding of Performance Marketing and PPC
• Knowledge of lead generation and conversion campaigns
• Understanding of digital marketing metrics and analytics
• Campaign optimization and budget management skills
• Analytical and data-driven mindset
• Good communication and reporting skills

Preferred Experience

• Experience in Performance Marketing, PPC, Paid Media, or Digital Marketing
• Experience managing lead-generation campaigns
• Experience working with advertising budgets and performance targets

Candidate Profile

The ideal candidate should be analytical, result-oriented, detail-oriented, and proactive, with the ability to manage campaigns independently and continuously optimize performance.

Interested candidates can share their updated CV at:
[email protected]

Pay: Up to ₹70,000.00 per month

Work Location: In person