Performance Marketer

Company Description Essence Innovation develops an AI-powered health app designed to put individuals at the center of their healthcare journey. The platform enables users to securely manage their complete medical records, access real-time health insights, and connect with global healthcare resources in one place. By making medical histories easily accessible and secure, the app helps users take informed control of their well-being. Essence Innovation focuses on empowering people to own their medical data and use it to make better health decisions.

Experience: 3–5+ Years

Domain: Digital Marketing / Paid Acquisition / Growth

About the Role

We are looking for a Performance Marketer responsible for customer acquisition, campaign scaling, conversion optimization, and measurable growth for Essence Health.

The ideal candidate should have hands-on experience managing paid campaigns across multiple platforms and a strong understanding of acquisition economics.

Key Responsibilities

• Develop and execute paid acquisition strategies.
• Manage campaigns across:
• Google Ads
• Meta Ads
• LinkedIn Ads
• Other relevant paid channels
• Manage and optimize acquisition budgets.
• Develop audience targeting and segmentation strategies.
• Build retargeting and remarketing campaigns.
• Optimize campaigns for CAC, LTV, ROAS, conversions, and retention.
• Conduct A/B testing across campaigns, audiences, creatives, and landing pages.
• Develop full-funnel acquisition strategies.
• Work with creative and content teams to develop performance-oriented campaigns.
• Implement modern conversion tracking and attribution.
• Analyze campaign performance and identify growth opportunities.
• Use AI-powered campaign optimization tools.
• Conduct growth experiments and incrementality testing.
• Optimize landing pages and conversion journeys.
• Develop first-party data strategies.
• Prepare regular performance reports and actionable recommendations.

Required Skills

• Paid acquisition
• Meta Ads
• Google Ads
• LinkedIn Ads
• Audience targeting
• Retargeting
• Conversion optimization
• A/B testing
• Attribution
• CAC / LTV / ROAS
• Funnel analytics
• Creative testing
• Conversion tracking
• Landing-page optimization
• AI-powered campaign optimization
• Growth experimentation
• Incrementality testing

Healthcare, health-tech, SaaS, or consumer technology experience is preferred.