Performance Marketer

We are looking for a Performance Marketer responsible for customer acquisition, campaign scaling, conversion optimization, and measurable growth for Essence Health.

The ideal candidate should have hands-on experience managing paid campaigns across multiple platforms and a strong understanding of acquisition economics.

Key Responsibilities

• Develop and execute paid acquisition strategies.
• Manage campaigns across:
• Google Ads
• Meta Ads
• LinkedIn Ads
• Other relevant paid channels
• Manage and optimize acquisition budgets.
• Develop audience targeting and segmentation strategies.
• Build retargeting and remarketing campaigns.
• Optimize campaigns for CAC, LTV, ROAS, conversions, and retention.
• Conduct A/B testing across campaigns, audiences, creatives, and landing pages.
• Develop full-funnel acquisition strategies.
• Work with creative and content teams to develop performance-oriented campaigns.
• Implement modern conversion tracking and attribution.
• Analyze campaign performance and identify growth opportunities.
• Use AI-powered campaign optimization tools.
• Conduct growth experiments and incrementality testing.
• Optimize landing pages and conversion journeys.
• Develop first-party data strategies.
• Prepare regular performance reports and actionable recommendations.

Required Skills

• Paid acquisition
• Meta Ads
• Google Ads
• LinkedIn Ads
• Audience targeting
• Retargeting
• Conversion optimization
• A/B testing
• Attribution
• CAC / LTV / ROAS
• Funnel analytics
• Creative testing
• Conversion tracking
• Landing-page optimization
• AI-powered campaign optimization
• Growth experimentation
• Incrementality testing

Healthcare, health-tech, SaaS, or consumer technology experience is preferred.

Working Days: 5 days a week
Work Location: World Tech Square, Sector 83, Mohali
Work Mode: Work from Office

Email us at [email protected]

Pay: ₹40,000.00 - ₹50,000.00 per month

Ability to commute/relocate:

• Mohali, Punjab: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Performance Marketer: 3 years (Preferred)

Work Location: In person