Performance Marketer

Performance Marketing Executive

Company: SkillEnable Edutech Private Limited
Brands: Academy of Vedic Vidya
Location: Kolkata | Work From Office
Job Type: Full-Time
Experience: 6 Months – 2 Years
Salary: ₹13,000 – ₹25,000 per month, based on experience

Build Your Career in Performance Marketing

Are you someone who enjoys looking at numbers, testing new ideas, and understanding why an ad campaign performs the way it does?

If you have hands-on experience with Meta Ads and/or Google Ads and want to grow beyond simply managing campaigns, this could be a great opportunity for you.

At SkillEnable, you’ll work across multiple fast-growing brands and different marketing funnels — from education and lead generation to D2C e-commerce, consultation bookings, and an AI-powered app.

You’ll work closely with our senior performance marketing team and founders, giving you the opportunity to learn, experiment, and take ownership from day one.

About SkillEnable

SkillEnable operates a growing portfolio of brands in Vedic education and spiritual wellness, where digital marketing plays a key role in business growth.

Our Brands

Academy of Vedic Vidya
Live online courses in Vedic Astrology and traditional sciences, serving learners across India and internationally.

Vedini
An AI-powered Vedic astrologer app available in English, Hindi, and Hinglish.

Treasure of Veda
A D2C brand offering certified gemstones, rudraksh, and astrologer consultation services.

What You’ll DoCampaign Management

• Set up, launch, monitor, and optimise paid campaigns on Meta and Google Ads.
• Work with platforms including Facebook, Instagram, Google Search, Display, and YouTube.
• Monitor campaigns regularly and identify opportunities for optimisation.
• Analyse key metrics such as CPL, CPA, CTR, CPM, and ROAS.

Audience & Funnel Management

• Build and manage custom audiences, lookalike audiences, and retargeting campaigns.
• Understand different stages of the marketing funnel and optimise campaigns accordingly.
• Work on campaigns for lead generation, e-commerce, consultations, and app acquisition.

Testing & Optimisation

• Conduct A/B tests for audiences, creatives, messaging, and campaigns.
• Identify underperforming campaigns and take corrective action.
• Work with the creative and content team to develop better-performing ad creatives.
• Research competitor campaigns, ad formats, and emerging marketing trends.

Tracking & Reporting

• Maintain accurate tracking through pixels, UTMs, and conversion events.
• Work with the team to ensure campaign tracking is properly implemented.
• Prepare daily and weekly performance reports using Google Sheets/Excel.
• Track campaign performance and provide actionable insights.

Sales & Business Coordination

• Work closely with the sales team to understand lead quality and conversion performance.
• Go beyond generating leads — understand how campaigns contribute to actual business revenue.
• Use sales feedback to improve targeting, campaigns, and lead quality.

What We’re Looking For

• 6 months – 2 years of hands-on experience in Performance Marketing / Paid Advertising.
• Experience managing campaigns on Meta Ads and/or Google Ads.
• You should have actually launched and managed campaigns yourself, rather than only assisting or observing.
• Basic understanding of CPL, CPA, CTR, CPM, and ROAS.
• Comfortable working with Google Sheets or Excel.
• Strong analytical and problem-solving skills.
• Good written English and attention to detail.
• Curious, proactive, and eager to learn.
• Comfortable working with real budgets and taking ownership of campaign performance.
• Willing to work full-time from our Kolkata office.

Good to Have

• Meta Blueprint or Google Ads certification.
• Agency experience managing multiple accounts.
• Experience with lead-generation campaigns.
• Experience with D2C/e-commerce advertising.
• Familiarity with GA4 or Google Tag Manager.
• Experience using AI tools for ad copy, research, or creative ideation.
• Hindi or Bengali communication skills.

Why Join SkillEnable?Work on Real Campaigns

You won’t just be creating reports or assisting someone else. You’ll get hands-on exposure to real campaigns, real budgets, and real business results.

Work Across Multiple Brands

Get exposure to different marketing models — EdTech, D2C, consultations, and AI products — within the same role.

Learn Directly From Experienced Marketers

Work closely with our senior performance marketing team and founders and understand how performance marketing connects with actual business growth.

Grow With the Company

As you develop your skills and consistently deliver results, you’ll have the opportunity to take on greater responsibilities and progress toward a Performance Marketing role.

Hiring Process

• Application Screening
• HR Phone Screening
• Short Practical Task
• Final Interview

The practical task may include analysing a sample campaign report and suggesting optimisation strategies.

Ready to Take the Next Step?

If you have hands-on experience with paid advertising and want to build a strong career in performance marketing, we’d love to hear from you.

Salary: ₹20,000 – ₹25,000 per month, based on experience
Location: Kolkata | Work From Office
Employment Type: Full-Time

Contact HR: Jyoshna
Phone: +91 8910026374
Email: [email protected]

Pay: ₹13,000.00 - ₹25,000.00 per month

Benefits:

• Provident Fund

Work Location: In person