Performance Marketer

Company Description Social Butter Consultancy is a full-service social media marketing and design agency that helps brands build a strong and distinctive online presence. The team specializes in social media management, content creation, brand strategy, and integrated digital marketing solutions for diverse industries. With a growing portfolio of more than 50 clients across India, the agency focuses on data-driven, creative strategies that enhance engagement and deliver measurable business results. Social Butter Consultancy partners with emerging and established brands such as Kiki Goa, Geetanjali Studio, Drain Canteen, Pullman Hotel, Bergamo, Pa Pa Ya, Louis Burger, and more, emphasizing growth, impact, and meaningful connections. The environment is collaborative and energetic, offering marketing professionals opportunities to shape brand narratives and contribute to visible outcomes.

Role Description The Performance Marketer will be responsible for planning, executing, and optimizing paid marketing campaigns across channels such as Meta, Google, and other digital platforms to drive measurable growth. Day-to-day tasks include managing ad accounts, setting up and monitoring campaigns, analyzing performance metrics, and iterating on creatives and targeting to improve ROI, ROAS, and conversion rates. The role involves collaborating closely with the creative, social media, and brand strategy teams to align performance objectives with overall marketing plans and client goals. The Performance Marketer will also prepare regular reports, provide insights and recommendations, and stay current with platform updates and best practices. This is a full-time, on-site role based in Delhi, India.

Qualifications

• Strong skills in performance marketing, including campaign setup, optimization, and reporting across paid social and search platforms (e.g., Meta Ads).
• Competence in data analysis, conversion tracking, and attribution using tools such as Meta Business Manager, and other analytics dashboards.
• Experience collaborating with creatives and strategists on ad copy, visuals, landing pages, and A/B testing to improve click-through and conversion rates.
• Knowledge of broader digital marketing concepts, including funnel strategies, remarketing, audience segmentation, and budget management.
• Ability to translate client business objectives into measurable campaign goals and communicate performance insights clearly to internal teams and clients.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Previous experience in an agency or fast-paced marketing environment; experience in advertising and brand-building for consumer brands is an advantage.
• Strong organizational and time-management skills, with the ability to handle multiple campaigns and clients simultaneously.
• Comfort working on-site in a collaborative team setting in Delhi, India, with a proactive, growth-oriented mindset.