Performance Marketer

About the Role:

Rays Education is looking for a Performance Marketer to generate leads and increase student admissions through online marketing. The candidate will manage online advertisements and improve the company's digital marketing performance.

Candidates must have experience with Meta Ads and Google Ads and knowledge of SEO, websites, landing pages, and CRM systems. Experience managing a digital marketing budget of at least ₹1.5 crore is mandatory.

Key Responsibilities

* Run and manage advertisements on Google and Meta platforms.

* Generate quality leads and increase student admissions.

* Manage advertising budgets and improve campaign results.

* Test different advertisements, keywords, and target audiences.

* Improve websites, landing pages, and enquiry forms.

* Work on SEO to improve website visibility on search engines.

* Track leads and manage customer information through CRM systems.

* Coordinate with the admissions team to improve lead conversion.

* Monitor campaign performance and prepare reports.

* Track advertising costs, leads, and admissions results.

Requirements

* Hands-on experience with Meta Ads and Google Ads.

* Experience managing a digital marketing budget of at least ₹1.5 crore.

* Knowledge of SEO, websites, and landing page optimisation.

* Experience with CRM systems and lead tracking.

* Good analytical and reporting skills.

* Ability to manage multiple marketing campaigns.

* Experience in education or edtech is an advantage.

Performance Measurement

* Number of quality leads generated.

* Cost per lead and cost per admission.

* Number of leads converted into admissions.

* Revenue generated through digital marketing.

* Improvement in website traffic and enquiries.

How to Apply

Interested candidates should share their CV and a brief portfolio showing their previous campaigns, advertising budgets, platforms used, and results achieved. They should also explain their role in managing and improving campaigns.

Job Type: Full-time

Pay: ₹30,000.00 - ₹60,000.00 per month

Ability to commute/relocate:

• Calicut, Kerala: Reliably commute or planning to relocate before starting work (Required)

Experience:

• digital marketing: 2 years (Required)

Language:

• Malayalam (Required)

Location:

• Calicut, Kerala (Required)

Work Location: In person