Performance Marketer

Role & responsibilities

* Define and refine Consult AIs ideal customer profiles in collaboration with sales and leadership teams.

* Build campaigns targeting relevant industries, company sizes, job titles, decision-makers, influencers, and buying committees.

* Use LinkedIn Ads to reach professional audiences based on job function, seniority, industry, and company profile.

* Use Meta Ads to build awareness, generate leads, retarget engaged audiences, and reach business owners and decision-makers.

* Develop account-based marketing campaigns for high-value target accounts.

* Create personalized campaigns for different industries, use cases, buyer personas, and stages of the buying journey.

* Build retargeting campaigns for website visitors, video viewers, content-engaged audiences, demo-page visitors, and inactive leads

* Plan and execute B2B lead-generation campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other relevant digital channels.

* Build campaigns focused on demo bookings, consultation requests, free trials, webinar registrations, content downloads, and qualified lead generation.

* Manage paid search, paid social, video, display, remarketing, and retargeting campaigns.

* Create and optimize campaigns on Facebook and Instagram through Meta Ads Manager.

* Conduct keyword, audience, competitor, and market research to identify acquisition opportunities.

* Manage advertising budgets and allocate spending based on lead quality, pipeline contribution, and return on investment.

* Continuously monitor campaign performance and optimize targeting, bidding, placements, creatives, and messaging.

Preferred candidate profile

* Optimize the complete acquisition funnel, including advertisements, landing pages, forms, demo-booking flows, trial sign-ups, and lead-nurturing journeys.

* Identify conversion drop-offs and recommend improvements using campaign, website, CRM, and sales data.

* Plan and execute A/B tests across campaign messaging, creatives, calls to action, offers, audiences, placements, and landing pages.

* Collaborate with design and content teams to develop high-performing advertisements, case studies, lead magnets, videos, and landing pages.

* Improve conversion rates from visitor to lead, lead to marketing-qualified lead, marketing-qualified lead to sales-qualified lead, and opportunity to customer.

* Develop platform-specific creatives and messaging for Google, LinkedIn, Facebook, and Instagram audiences.

* Work closely with the sales team to understand lead quality, customer objections, buyer intent, sales-cycle length, and reasons for lost opportunities.

* Establish clear definitions for leads, marketing-qualified leads, sales-qualified leads, and sales opportunities.

* Develop campaigns based on sales feedback, customer conversations, successful use cases, and common customer pain points.

* Support lead-scoring, nurturing, and re-engagement initiatives.

* Ensure campaigns are optimized for qualified sales pipeline and revenuenot only clicks, impressions, or lead volume.