Performance Marketer

We are currently hiring for the position of Lead Generation Specialist / Performance Marketer. Please find the job details below:

Position: Lead Generation Specialist / Performance Marketer

Experience: 5–10 Years

Role Overview:

We are looking for a results-driven Lead Generation Specialist to drive customer acquisition and business growth through paid digital marketing campaigns. The ideal candidate should have strong hands-on experience in managing and optimizing Meta Ads campaigns (Facebook & Instagram), along with knowledge of Google Ads.

The candidate will be responsible for generating high-quality leads, optimizing campaign performance, improving conversions, and working closely with the sales and marketing teams.

Key Responsibilities:

Plan, create, manage, and optimize lead generation campaigns through Meta Ads (Facebook & Instagram).

Develop effective campaign strategies based on business objectives and target audiences.

Manage the complete campaign lifecycle, including campaign setup, audience targeting, budget allocation, optimization, and reporting.

Create and manage Custom Audiences, Lookalike Audiences, and Retargeting Campaigns.

Monitor and optimize campaign performance to improve lead quality and reduce Cost Per Lead (CPL).

Track and analyze campaign metrics such as CPL, CPC, CTR, Conversion Rate, ROAS, and lead quality.

Conduct A/B testing for ad creatives, ad copies, audiences, landing pages, and campaign strategies.

Coordinate with the creative team to develop engaging and high-performing ad creatives.

Work closely with the sales team to understand lead quality and improve lead conversion.

Support the planning, execution, and optimization of Google Ads campaigns, including Search and lead generation campaigns.

Conduct market and competitor research to identify new audience segments and lead generation opportunities.

Manage and track leads through CRM and lead management tools.

Prepare regular reports on campaign performance, lead generation, and conversion metrics.

Identify opportunities to improve campaign performance and maximize return on advertising spend.

Required Skills & Qualifications:

5–8 years of experience in Lead Generation, Performance Marketing, or Digital Marketing.

Strong hands-on experience with Meta Ads Manager (Facebook & Instagram Ads).

Experience managing paid campaigns focused on lead generation and customer acquisition.

Strong understanding of audience targeting, retargeting, and lead generation funnels.

Knowledge of Google Ads, especially Search and lead generation campaigns.

Experience working with CRM and lead management tools.

Strong analytical skills and ability to interpret campaign performance data.

Good communication and coordination skills.

Goal-oriented mindset with a focus on delivering high-quality leads and measurable business results.

If you are interested in exploring this opportunity, please share your updated CV along with the below details:

Pay: ₹50,000.00 - ₹66,000.00 per month

Benefits:

• Provident Fund

Work Location: In person