Performance Marketer

About Affix Center

Affix Center Softech Services Pvt. Ltd. is an IT and web development company based in Mumbai. We build websites, portals, and software solutions for enterprise and government clients, and we run digital marketing and paid advertising for our own brand and for our clients.

About the Role

We are looking for a results-driven Performance Marketer who can plan, execute, manage, and optimize paid advertising campaigns across multiple digital platforms.

The ideal candidate should have strong analytical skills, hands-on campaign management experience, and a proven ability to generate high-quality leads while maximizing Return on Ad Spend (ROAS) and marketing ROI.

Work mode: Work from Office (Lower Parel, Mumbai)

Key Responsibilities

• Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Manage Search, Display, Performance Max, YouTube, Lead Generation, and Remarketing campaigns.
• Develop audience targeting, funnel strategies, and conversion-focused advertising plans.
• Monitor and optimize CPC, CPM, CTR, CPL, CPA, ROAS, and conversion rates.
• Manage campaign budgets and allocate spending to improve performance.
• Implement and monitor GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
• Collaborate with creative, content, SEO, and website development teams.
• Conduct A/B testing of advertisements, landing pages, audience segments, and messaging.
• Track lead quality, campaign attribution, and conversions through CRM systems.
• Prepare weekly and monthly performance reports with actionable recommendations.
• Manage multiple client campaigns across industries, including real estate, healthcare, technology, and professional services.

Required Skills

• 34 years of hands-on performance marketing experience.
• Strong expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Proficiency in GA4, GTM, Looker Studio, and conversion tracking.
• Experience in lead generation, remarketing, and landing-page optimization.
• Ability to manage multiple campaigns and advertising budgets independently.
• Strong analytical, reporting, and communication skills.
• Working knowledge of SEO and marketing automation is an advantage.

Preferred Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field. Google Ads and Meta certifications are preferred.

What We're Looking For

A performance-focused professional who takes ownership of campaigns, understands business objectives, and can turn advertising investments into measurable business outcomes.