Performance Marketer

About The Opportunity

• Freedom With AI is an AI education and technology company based in Hyderabad, running one of India's most-enrolled AI learning communities with 4.8 lakh+ learners across 80+ countries. The company helps working professionals use AI tools to grow their careers and income, with a flagship free AI masterclass that converts into paid upskilling programs.

Role & Responsibilities

• Own paid campaigns across Meta Ads, Google Ads, YouTube TrueView, and WhatsApp — strategy, execution, and optimisation.
• Drive the full webinar funnel: registration volume, show-up rate, and masterclass-to-paid conversion — not just the top of the funnel.
• Build and maintain the performance dashboard tracking CAC, CPL, webinar show-up rate, and cost per paid enrollment — shared weekly with the founder.
• Run structured A/B tests on creatives, copy, audiences, and landing pages — document every learning, scale what works, kill what doesn't.
• Manage the paid budget tightly — we're bootstrapped and every rupee needs to justify itself.
• Feed audience intelligence back into product, content, and community decisions.

Skills & Qualifications Must-Have

• 3–6 years running paid campaigns independently — not assisting. You own the numbers and can name them.
• Hands-on Meta Ads Manager and Google Ads at real monthly spend — tell us your number when you apply.
• YouTube TrueView and WhatsApp click-to-chat campaigns — built and optimised independently.
• Experience running A/B tests with structured documentation of learnings.
• Webinar or event registration funnel experience specifically — you know the difference between optimising for registrations vs show-up rate vs downstream paid conversion.
• GA4, Meta Ads Manager, and spreadsheet modelling are daily tools — not things you occasionally open.
• Ability to read attribution data, identify funnel drop-offs, and act on them without being told.
• Comfortable building performance dashboards from scratch — not just reading ones someone else built.
• Meta Ads Manager, Google Ads, YouTube Ads — must-have.
• GA4, Meta Pixel, Google Tag Manager — must-have.
• Daily usage of AI tools (ChatGPT, Claude, or similar) in your own workflow — non-negotiable at an AI company.

Preferred

• WhatsApp Business API or click-to-chat campaigns — strong plus.
• CRM or marketing automation (GoHighLevel, HubSpot, or similar) — a plus.
• Experience in edtech, D2C, or any high-consideration funnel where the lead-to-paid journey is 3–7 days.
• Worked at a bootstrapped or early-stage company — budget discipline as a skill, not a complaint.
• Campaigns in Hindi or targeting Tier 2/3 India — strong plus.
• Strong independent execution — takes context and runs without repeated follow-ups.

Benefits & Culture Highlights

• Own the entire paid acquisition function — your decisions drive every rupee of marketing spend.
• Direct access to the founder — no layers, no approvals loop, fast decisions.
• Build from scratch — there is no existing performance marketing engine. You build it.
• Direct impact on 4.8 lakh+ learners across 80+ countries.
• Base + quarterly performance bonus tied to ROAS and enrollment targets — your ceiling is your results.
• Clear progression path to Head of Marketing as the team scales.
• Free access to all Freedom With AI programs — learn what you're selling.

Skills: youtube ads,whatsapp business api,meta pixel,google tag manager,crm,google ads,ga4,meta ads manager