Performance Marketer

Job Description: Performance Marketer

Location: SLBS Marklance, Vyttila, Kochi

Job Title: Performance Marketer

Department: Digital Marketing

Experience: 2+ years

Employment Type: Full-time

Joining: Immediate joiners preferred

Job Summary

We are looking for a results-driven Performance Marketer to plan, execute, and optimize digital marketing campaigns across multiple platforms. The ideal candidate should have hands-on experience in paid advertising, lead generation, campaign optimization, and performance analysis. Candidates with the ability to train and mentor students in digital marketing are preferred.

Key Responsibilities

• Plan and execute paid advertising campaigns across Meta Ads, Google Ads, YouTube, LinkedIn, and other relevant platforms.
• Develop effective lead-generation strategies to achieve business and enrollment targets.
• Monitor campaign performance, budgets, CPC, CPL, CPA, and conversion rates.
• Optimize campaigns to improve lead quality, conversions, and return on ad spend (ROAS).
• Conduct audience research, competitor analysis, A/B testing, and keyword research.
• Track campaign performance using Google Analytics, Google Tag Manager, and relevant reporting tools.
• Collaborate with the content and creative teams to develop high-performing ad creatives and copy.
• Implement SEO strategies and identify opportunities to improve organic traffic.
• Prepare regular campaign reports and recommend data-driven improvements.
• Stay updated on digital advertising trends, platform updates, and marketing best practices.
• Train and mentor students in performance marketing and practical digital advertising, if required.

Required Skills

• Strong hands-on experience in Meta Ads and Google Ads.
• Knowledge of lead generation, conversion tracking, and campaign optimization.
• Understanding of SEO, Google Analytics, and digital marketing metrics.
• Experience with budget planning and performance reporting.
• Analytical thinking and problem-solving skills.
• Good communication and presentation skills.
• Ability to manage multiple campaigns and meet deadlines.

Eligibility Criteria

• Minimum 2 years of relevant performance marketing experience.
• Candidates with digital marketing training or mentoring experience will be preferred.
• Candidates must be available to join immediately or within a short notice period.

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person