Performance Marketer

Job Type: Full-time, Permanent
Work Location: Remote

Job Description

We are looking for a Performance Marketer with strong expertise in Meta Ads and hands-on experience managing Indian D2C brands. The ideal candidate should be performance-driven, data-oriented, and capable of creating strategies to scale online sales for brands across categories such as fashion, clothing, jewellery, skincare, and wellness.

The role will primarily focus on Meta Ads (90%), with the remaining 10% dedicated to supporting growth through influencer marketing, WhatsApp marketing, and other digital marketing channels. Basic knowledge of Google Ads is expected.

Key Responsibilities & Requirements

• 1+ year of hands-on experience managing Meta Ads for Indian D2C brands, preferably in fashion, clothing, jewellery, skincare, or wellness.
• Strong expertise in sales-focused Meta Ads campaigns, audience targeting, retargeting, budget allocation, and campaign optimisation.
• Experience scaling D2C sales, with a track record of managing campaigns generating ₹2 lakh+ in sales.
• Ability to manage multiple brand accounts and develop performance-driven growth strategies.
• Strong understanding of campaign metrics such as ROAS, CPA, CAC, CTR, CPM, and conversion rates.
• Experience analysing campaign performance using Meta Ads Manager, GA4, and Shopify Analytics.
• Ability to create performance reports, identify growth opportunities, and recommend actionable improvements.
• Capability to develop campaign strategies, present ideas, and participate in client onboarding and strategy discussions.
• Ability to collaborate with creative teams to develop ad creatives, identify winning concepts, and improve creative performance.
• Basic knowledge of Google Ads, including campaign types, performance metrics, and optimisation fundamentals.
• Understanding of influencer marketing, UGC creators, and WhatsApp marketing to support customer acquisition, engagement, and retention.
• Awareness of the latest Meta Ads updates, performance marketing trends, and D2C growth strategies.
• Fluent in Hindi and English, with good communication and analytical skills.

If you have strong hands-on experience in Meta Ads and understand how to drive measurable growth for Indian D2C brands, we'd love to hear from you!

Pay: ₹30,000.00 - ₹35,000.00 per month

Application Question(s):

• This role will primarily focus on Meta Ads (90%), with the remaining 10% covering Google Ads, influencer marketing, WhatsApp marketing, and other digital marketing channels. Hope you’re comfortable with this role and its scope.

Work Location: Remote