Performance Marketer

Job Title: Performance Marketer

Location: Kochi, Kerala Employment

Type: Full-Time Experience: 1–3 Years

Job Summary

We are looking for a data-driven and results-oriented Performance Marketer to manage and optimize digital advertising campaigns, drive app installations, increase parking bookings, improve user retention, and generate qualified B2B leads. The ideal candidate should have hands-on experience in paid advertising, mobile app marketing, campaign analytics, and growth strategies.

Key Responsibilities

1. Paid Advertising & Campaign Management

* Plan, execute, and optimize Meta Ads (Facebook and Instagram) and Google Ads campaigns.

* Manage app installation, lead generation, conversion, and retargeting campaigns.

* Manage advertising budgets and maximize Return on Ad Spend (ROAS).

* Optimize Customer Acquisition Cost (CAC) and Cost Per Install (CPI).

* Conduct A/B testing of ad creatives, audiences, and campaign strategies.

2. App Growth & User Acquisition

* Develop strategies to increase Parké app installations and active users.

* Optimize the conversion funnel from app installation to the first parking booking.

* Run remarketing campaigns to convert inactive users into paying customers.

* Improve user retention and repeat booking rates.

* Plan city-specific user acquisition campaigns for new market launches.

3. Performance Analysis & Tracking

* Monitor key metrics, including CAC, CPI, CPC, CTR, ROAS, and conversion rates.

* Track campaign performance using Meta Ads Manager, Google Analytics, Firebase, and Google Ads.

* Identify performance gaps and implement optimization strategies.

* Prepare daily, weekly, and monthly marketing performance reports.

* Analyze advertising expenditure against actual bookings and revenue.

4. Creative Strategy & Growth Marketing

* Collaborate with graphic designers and content creators to develop high-converting advertisements.

* Research competitor advertising strategies and market trends.

* Develop creative hooks, ad copies, and video advertising concepts.

* Identify opportunities for organic growth and referral marketing.

* Experiment with new acquisition channels and growth strategies.

5. Lead Generation – B2B & B2C

* Generate qualified leads for Parké Partner SaaS.

* Develop campaigns targeting parking operators, malls, hospitals, hotels, and commercial properties.

* Support lead generation for Parké X franchise expansion.

* Coordinate with the sales team to improve lead-to-customer conversion rates.

Required Skills & Qualifications

* 1–3 years of experience in Performance Marketing or Growth Marketing.

* Hands-on experience with Meta Ads Manager and Google Ads.

* Experience running mobile app installation campaigns is preferred.

* Strong understanding of CAC, CPI, ROAS, and marketing funnels.

* Knowledge of Firebase, Google Analytics 4 (GA4), and conversion tracking.

* Experience in A/B testing, retargeting, and audience segmentation.

* Strong analytical, reporting, and problem-solving skills.

* Experience in startups, mobile applications, or consumer technology will be an added advantage.

Key Performance Indicators (KPIs)

* App Installs: Increase quality app installations.

* Customer Acquisition Cost (CAC): Reduce customer acquisition expenses.

* Cost Per Install (CPI): Optimize app installation costs.

* First Bookings: Improve conversion from app installation to the first parking booking.

* ROAS: Improve returns on advertising expenditure.

* User Retention: Increase repeat parking bookings.

* B2B Leads: Generate qualified SaaS and franchise leads.

* Campaign Reporting: Ensure daily monitoring and regular weekly performance reviews.

Ideal Candidate

We are looking for a proactive, analytical, and results-driven Performance Marketer who can independently manage paid advertising campaigns, improve customer acquisition efficiency, and drive measurable growth in app installations, parking bookings, user retention, and revenue.

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person