Performance marketer

Company Description Atomic Group of Company is a multi-venture organization founded by Dr. Ashish Gupta and Dr. Sneha Gupta, focused on delivering excellence across healthcare, education, beauty, fashion, and social impact. Its portfolio includes Atomic Clinic, Atomic Pharmacy, Atomic Aesthetic Academy, Right To Be Beautiful NGO, Neonata Belle, and Shree Pushtaini, reflecting a shared commitment to quality and innovation. The group works to improve lives and empower communities throughout Purvanchal and beyond by offering world-class standards in every domain. Guided by a vision to create a trusted ecosystem that blends expertise, innovation, and impact, Atomic strives to bring global excellence closer to home through purpose-driven ventures.

Role Description This is a full-time, on-site Performance Marketer role based in Varanasi. The Performance Marketer will plan, execute, and optimize digital marketing campaigns across channels such as search, social media, and display to drive measurable growth for Atomic’s various ventures. Daily responsibilities include managing paid advertising budgets, monitoring campaign performance, conducting A/B tests, and using analytics tools to improve conversion rates and return on ad spend. The role involves collaborating with content, design, and brand teams to develop compelling creatives and landing pages, as well as preparing regular performance reports and insights for leadership. The Performance Marketer will also stay updated on industry trends and platform changes to identify new opportunities for growth.

Qualifications

• Strong performance marketing skills, including experience with paid search, paid social, marketplace and display advertising.
• Proficiency in analytics and optimization tools, such as Google Analytics, ad managers, and A/B testing platforms.
• Knowledge of digital marketing fundamentals, including conversion rate optimization, audience targeting, and funnel strategies.
• Ability to collaborate with creative and content teams to develop effective ad copy, visuals, and landing pages.
• Solid data literacy, with the ability to interpret metrics, generate insights, and make evidence-based decisions.
• Excellent written and verbal communication skills and strong attention to detail.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Experience in multi-brand or multi-vertical environments (healthcare, education, beauty, or social impact) is an advantage.
• Comfort working in a fast-paced, growth-focused setting and managing multiple campaigns simultaneously.