Performance Marketer - Coaching Industry

Role Overview

We are looking for a results-driven Performance Marketer to plan, execute, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate has hands-on experience scaling campaigns, generating qualified leads, and improving ROI—preferably within the coaching, consulting, or info-product industry.

Key Responsibilities

• Plan, launch, and optimize paid ad campaigns on platforms such as Meta (Facebook & Instagram), Google Ads, and YouTube
• Generate high-quality leads and drive conversions for coaching and consulting offers
• Monitor campaign performance and optimize based on KPIs such as CPL, CPA, ROAS, and conversion rates
• Conduct audience research, competitor analysis, and creative testing
• Collaborate with creative and funnel teams to improve ad performance and conversion rates
• Scale profitable campaigns while maintaining or improving efficiency
• Track and report performance metrics using tools like Google Analytics, Ads Manager, and tracking platforms
• Identify new growth opportunities, channels, and strategies

Requirements

• 2+ years of hands-on experience in performance marketing
• Proven experience managing Meta Ads and/or Google Ads campaigns
• Experience working with coaching, consulting, or info-product businesses preferred
• Strong understanding of marketing funnels, lead generation, and conversion optimization
• Data-driven mindset with strong analytical skills
• Experience with tracking tools such as Google Analytics, Pixel, and conversion tracking
• Ability to manage multiple campaigns and budgets simultaneously

Preferred Qualifications

• Experience scaling campaigns with monthly ad budgets of $5,000+
• Experience with webinar funnels, lead magnets, and high-ticket offers
• Familiarity with CRM tools and funnel builders (e.g., GoHighLevel, ClickFunnels)
• Understanding of A/B testing for creatives, audiences, and funnels

Key Performance Indicators (KPIs)

• Cost per lead (CPL)
• Cost per acquisition (CPA)
• Return on ad spend (ROAS)
• Lead quality and conversion rates
• Campaign scalability and consistency

What We Offer

• Opportunity to work with fast-growing coaching brands
• Performance-driven and growth-focused environment
• Competitive salary and performance incentives
• Learning and growth opportunities

Skills: performance marketing,coaching,campaigns,meta ads,media buying,google ads