Performance marketer (D2C Expert)

Company Description Doggle India specializes in crafting customized software solutions tailored to the unique requirements of each client. The organization emphasizes quality, innovation, and practical problem-solving to deliver outstanding software products. Doggle India also focuses on nurturing emerging talent by offering structured internship opportunities that combine orientation, skill building, and hands-on project experience. Through this learning-focused environment, students and early-career professionals gain deeper understanding of key concepts and become better prepared for future roles. The culture values continuous development, collaboration, and real-world application of knowledge.

Role Description The Performance Marketer (D2C Expert) will manage and optimize end-to-end digital marketing campaigns to drive customer acquisition, engagement, and revenue for D2C products. Day-to-day responsibilities include planning performance marketing strategies, setting up and monitoring paid campaigns across channels (such as search, social, and display), analyzing data to improve ROI, and conducting A/B tests on creatives, audiences, and landing pages. The role will collaborate with product, design, and content teams to refine messaging, enhance funnel performance, and ensure a consistent brand presence. This is a full-time, hybrid role based in Jaipur, with flexibility for some work-from-home days, requiring regular coordination with the onsite team and adherence to performance targets.

Qualifications

• Strong performance marketing skills in paid search and paid social, with hands-on experience in managing D2C campaigns and optimizing for ROAS and CPA.
• Proficiency in analytics tools (e.g., Google Analytics, ad platform dashboards) and data-driven decision-making for campaign performance tracking and reporting.
• Experience with conversion rate optimization, funnel analysis, and A/B testing across landing pages, creatives, and audience segments.
• Understanding of e-commerce metrics, customer acquisition strategies, remarketing, and lifecycle marketing for D2C brands.
• Ability to collaborate with cross-functional teams (product, design, content) and communicate campaign insights clearly and effectively.
• Bachelor’s degree in Marketing, Business, or a related field; relevant certifications in digital marketing or performance advertising are an advantage.
• Prior experience in a startup or D2C environment is preferred, along with a strong learning mindset and readiness to adapt to new tools and strategies.