Performance Marketer (Ed-tech)

🚀 We're Hiring | Performance Marketer (Meta + Google) – EdTech

📍 Location: Gurugram | On-site (Work From Office)

💼 Experience: 4–5 Years

💰 Compensation: ₹8–10 LPA

🏢 Function: Performance Marketing & Growth

🕒 Employment Type: Full-Time

📩 Apply: LinkedIn Easy Apply or send your resume to [email protected]

About the Company

RemDesk is hiring on behalf of a fast-growing EdTech company in the online test-preparation space. The company offers online coaching and learning programs for competitive exams, with a strong focus on MBA entrance exam preparation. Its model combines structured courses, mock tests and round-the-clock doubt support with a counselling-led admission journey, and it is backed by a large and engaged aspirant community.

As the company scales its student acquisition, it is looking for a performance marketer to take full ownership of its paid growth engine across Meta and Google.

🚀 Role Overview

We are looking for a hands-on Performance Marketer who can independently manage and scale performance marketing across Meta and Google.

This is an end-to-end ownership role covering campaign setup, tracking, lead generation, optimisation, reporting and scaling. You will be someone who understands where a lead comes from, how it moves through the funnel, where it drops off, and how to improve the journey until conversion, not just someone who runs campaigns.

You will work independently with minimal supervision and take complete ownership of the company's performance marketing engine.

🚀 What You'll Own

📣 Campaign Planning & Execution

• Plan, execute and optimise end-to-end performance marketing campaigns across Meta Ads and Google Ads.

• Optimise budgets, audiences, creatives, bidding and targeting based on data.

• Scale successful campaigns while maintaining lead quality and controlling acquisition costs.

🔧 Pixel, Tracking & Attribution

• Manage Meta Pixel, Google Tags, conversion tracking, events and UTMs.

• Maintain tracking hygiene to ensure accurate attribution and data quality.

• Run regular pixel, tracking and campaign audits to find broken events, attribution gaps and data discrepancies.

🎯 Lead Generation & Funnel Ownership

• Own lead forms, lead form tagging, campaign tagging and lead tracking across the complete funnel.

• Build and optimise the funnel from ad to landing page or lead form, lead qualification, counselling and final admission or conversion.

• Drive high-quality lead generation while keeping CPL, CAC and ROAS efficient.

• Identify funnel leakages and work with creative, product, sales and counselling teams to improve conversion rates.

🎨 Creative Collaboration

• Work closely with the creative team to identify high-performing creatives, hooks, formats and messaging.

📊 Reporting & Insights

• Prepare performance reports covering spend, leads, CPL, qualified leads, conversions, CAC, revenue and ROAS.

• Turn data into clear insights and recommendations for leadership.

• Stay updated on changes in Meta and Google advertising platforms, tracking systems and attribution practices.

✅ What We're Looking For

We're looking for someone who is:

• A complete performance marketer, not just a campaign operator.

• Strong on both Meta Ads and Google Ads. Experience with only one platform will not be sufficient.

• Analytical, with a data-driven approach to every decision.

• Able to run campaigns independently, from setup to tracking, optimisation, reporting and scaling.

• Comfortable owning outcomes with minimal supervision.

• Curious about where leads come from and why they convert or drop.

🛠️ Required Skills

Strong working knowledge of:

• Meta Ads and Google Ads (both mandatory)

• Meta Pixel, Google Tag Manager / Google Tags, conversion tracking, events and attribution

• Marketing funnels and lead-generation funnels

• Lead form tagging, UTM tracking and lead-source attribution

• CPL, CAC, ROAS, CTR, CVR and CPA

⭐ Good to Have

• Experience handling high-volume lead-generation campaigns

• Exposure to EdTech: education, exam preparation, online courses or counselling-led sales funnels

📈 What Success Looks Like

• Campaigns run end-to-end with clean, reliable tracking and attribution.

• Steady, high-quality lead flow at efficient CPL and CAC.

• Funnel leakages identified and fixed in partnership with sales and counselling teams.

• Clear, regular reporting on spend, leads, conversions and ROAS.

• Winning campaigns scaled without compromising lead quality.

📊 Key Performance Indicators (KPIs)

• CPL and CAC

• ROAS

• Qualified lead volume and lead quality

• Lead-to-conversion rate

• CTR, CVR and CPA

• Tracking and attribution accuracy

• Reporting timeliness and quality

💼 Experience & Qualifications

• 4–5 years of hands-on experience in Performance Marketing

• Proven expertise across both Meta Ads and Google Ads

• Strong understanding of tracking, funnels and attribution

• Strong analytical skills

📍 Work Arrangement

• Work Location: Gurugram

• Work Mode: On-site (Work From Office)

• Employment Type: Full-Time