Performance Marketer for Software + Growth Agency (Onsite)

Performance Marketer
Company: Webfluence (webfluence.tech) Department: Marketing / Growth Location: Phase 6, DHA, Lahore: On-site (5 days a week) Working Hours: 12:00 PM – 8:00 PM (slight flexibility based on workload) Job Type: Full-time, Permanent

About Webfluence
Webfluence is an end-to-end software house specializing in custom software development, web and application solutions, and AI-driven products. We also have expertise in performance marketing, including Shopify stores, Google Ads, Meta Ads, and more. We partner with clients locally and internationally to take products from concept to delivery. We're growing our performance marketing team and looking for a results-driven Performance Marketer to plan, run, and scale campaigns for our clients, mainly in international markets.

Role Overview
We're hiring a Performance Marketer with strong hands-on SEO experience to drive measurable growth through organic and paid channels. You'll own client accounts from start to finish: auditing, building strategy, launching and optimizing campaigns, and reporting on results. You'll work across SEO, Meta Ads, and Google Ads, and you'll be expected to tie every activity back to traffic, leads, and revenue.

Key Responsibilities

• Plan, execute, and optimize end-to-end SEO strategies, covering technical, on-page, and off-page SEO
• Conduct in-depth SEO, website, tracking, and ad account audits, and turn the findings into clear action plans
• Perform keyword research, competitor analysis, and content gap analysis to find growth opportunities
• Plan, launch, and manage Meta Ads campaigns, including prospecting, retargeting, and creative testing
• Plan, launch, and manage Google Ads campaigns, including Search, Performance Max, Shopping, and Display
• Manage budgets, bidding strategies, and audience targeting to maximize ROAS and lower acquisition costs
• Set up and maintain conversion tracking through GA4, Google Tag Manager, Meta Pixel, and Conversions API
• Run A/B tests on ad creatives, copy, landing pages, and audiences
• Work with designers and developers to improve landing pages, site speed, and conversion rates
• Support performance marketing for Shopify and e-commerce stores
• Prepare clear weekly and monthly performance reports with insights and next steps for clients
• Stay up to date with algorithm updates, platform changes, and industry trends

Requirements

• 2+ years of proven experience in performance marketing at an agency, software house, or similar digital environment
• Extensive hands-on SEO experience, with a track record of improving organic rankings and traffic
• Experience conducting SEO audits, technical site audits, and ad account audits
• Strong working experience with Meta Ads Manager and Google Ads
• Proficiency with tools such as GA4, Google Tag Manager, Google Search Console, Ahrefs, Semrush, or similar
• Solid understanding of conversion tracking, attribution, and funnel optimization
• Experience with Shopify or e-commerce marketing is a strong plus
• Strong analytical skills and comfort working with data, spreadsheets, and dashboards
• Excellent verbal and written English communication skills, for client-facing reporting
• Self-motivated, detail-oriented, and able to manage multiple client accounts at once
• Bachelor's degree in Marketing, Business, IT, or a related field (preferred)

What We Offer

• Market-competitive salary, based on experience
• Performance bonuses tied to campaign results
• Exposure to international clients and diverse e-commerce, software, and service brands
• Hands-on ownership of real ad budgets and growth strategies
• Supportive team environment and strong opportunities for career growth
• On-site role at our office in Phase 6, DHA, Lahore

How to Apply
Apply directly through Indeed, or send your CV, along with a portfolio or case studies of campaigns you've run if available, to one of the following:

• Email: [email protected] or [email protected]
• Phone / WhatsApp: +92 321 7555516

Please use the subject line "Application - Performance Marketer"

Pay: From Rs50,000.00 per month

Ability to commute/relocate:

• Lahore: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person