performance marketer intern

Company Description Digitech Healthcare is a team of experienced professionals dedicated to helping healthcare organizations succeed in the digital space. With a network of over 1,500 healthcare professionals, the company focuses on understanding each partner’s unique goals and challenges. Digitech Healthcare designs tailored digital strategies that support growth, patient engagement, and online visibility. The organization values collaboration, innovation, and measurable results to drive long-term success for healthcare clients.

Role Description This is a full-time, on-site Performance Marketer role based in Delhi, India. The Performance Marketer will plan, execute, and optimize data-driven digital marketing campaigns across channels such as search, social, and display to generate qualified leads and improve ROI for healthcare clients. Typical responsibilities include managing campaign budgets, monitoring performance metrics, running A/B tests, and refining targeting and messaging to improve conversions. The role also involves collaborating with content, design, and account teams to align campaigns with overall marketing strategies and client objectives. The Performance Marketer will prepare regular performance reports, provide insights and recommendations, and stay current with industry trends and platform updates.

Qualifications

• Strong skills in performance marketing, including paid search, paid social, and display advertising, with a focus on ROI and conversion optimization.
• Proficiency in using analytics tools (e.g., Google Analytics, ad platform dashboards) to track campaign performance, interpret data, and generate actionable insights.
• Experience with campaign management, including audience targeting, keyword research, bidding strategies, and A/B testing.
• Ability to collaborate with cross-functional teams and communicate clearly with stakeholders about campaign plans, results, and recommendations.
• Solid understanding of digital marketing fundamentals, including funnel optimization, attribution, and lead generation best practices.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital or performance marketing are an advantage.
• Experience working with healthcare brands or regulated industries is a plus, along with familiarity with compliance and ethical marketing guidelines.
• Strong analytical mindset, attention to detail, and capacity to work in a fast-paced on-site environment in Delhi.