Performance Marketer – SaaS & Software Products

Job Description: Performance Marketer – SaaS & Software Products

Company: AMSOL IT Pvt. Ltd.
Website: https://amsolit.com
Location: Chennai, Tamil Nadu
Job Type: Full-Time
Experience: 0–2 Years
Salary: ₹15,000–₹20,000 per month
Department: Digital Marketing

About the Company

AMSOL IT Pvt. Ltd. is a software product-based company focused on developing technology-driven solutions. We are looking for a motivated Performance Marketer to promote our SaaS products and software solutions, generate qualified leads, and improve customer acquisition through digital advertising.

Job Summary

The Performance Marketer will plan, execute, and optimize paid marketing campaigns to increase product awareness, generate leads, and support business growth. The ideal candidate should have a basic understanding of digital advertising, data analysis, and online lead generation.

Key Responsibilities

• Plan and manage advertising campaigns on Google Ads, Meta Ads (Facebook and Instagram), and other relevant platforms.
• Generate qualified leads for the company's SaaS products and software solutions.
• Research target audiences, competitors, keywords, and market trends.
• Create and test ad copy, headlines, and campaign creatives with the content and design teams.
• Monitor campaign performance, including CPC, CTR, CPL, conversion rates, and ROAS.
• Optimize campaigns and advertising budgets to improve results and reduce cost per lead.
• Track campaign conversions and analyze marketing performance using analytics tools.
• Conduct A/B testing to improve advertisements and audience targeting.
• Prepare weekly and monthly campaign performance reports.
• Coordinate with the sales team to evaluate lead quality and track conversions.

Skills and Qualifications

• Any degree in Marketing, Business Administration, or a related field.
• Basic knowledge of digital marketing and paid advertising.
• Familiarity with Google Ads and Meta Ads Manager.
• Knowledge of Google Analytics 4, Google Tag Manager, and conversion tracking is an advantage.
• Basic Excel or Google Sheets skills for reporting and analysis.
• Analytical thinking, communication skills, and a willingness to learn.
• Ability to work towards marketing targets and measurable results.

Experience

• Freshers: Candidates with digital marketing knowledge, certifications, practical projects, or a strong interest in performance marketing can apply.
• 1–2 Years: Candidates with hands-on experience in paid advertising, lead generation, campaign optimization, or digital marketing analytics are preferred.

Key Performance Indicators (KPIs)

• Qualified leads generated.
• Cost per lead (CPL).
• Click-through rate (CTR) and conversion rate.
• Campaign performance and advertising budget efficiency.
• Lead quality and contribution to customer acquisition.
• Timely reporting and campaign optimization.

Salary and Benefits

• Salary: ₹15,000–₹20,000 per month, based on skills and experience.
• Salary Increment: Increments will be considered based on individual performance, target achievement, and company policy.
• Practical exposure to SaaS marketing and software product promotion.
• Opportunities to learn digital advertising and analytics tools.
• Career growth based on performance and contribution.

How to Apply

Interested candidates can share their updated resume for consideration.

Company: AMSOL IT Pvt. Ltd.
Website: https://amsolit.com

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Flexible schedule
• Internet reimbursement
• Provident Fund

Work Location: In person