Performance Marketer (Specialist)

Key Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram), Google Ads, LinkedIn Ads, and TikTok Ads.
• Optimize campaigns for conversions, ROAS, cost per acquisition (CPA), and lead quality.
• Monitor campaign performance, analyze key metrics, and implement data-driven optimization strategies.
• Conduct A/B testing on ad creatives, copy, audiences, bidding strategies, and landing pages.
• Scale successful campaigns while maintaining profitability and achieving performance targets.
• Collaborate with graphic designers, video editors, and content teams to develop high-performing ad creatives.
• Set up and monitor conversion tracking, pixels, events, and attribution across advertising platforms.
• Manage advertising budgets and allocate spend effectively across channels.
• Stay updated on platform updates, advertising trends, and performance marketing best practices.

Requirements

• Proven hands-on experience managing paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, and TikTok Ads.
• Previous experience working in a marketing or digital advertising agency is required.
• Practical experience with strong understanding in Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and TikTok Ads Manager.
• Strong analytical skills with the ability to interpret campaign data and make informed decisions.
• Demonstrated ability to improve conversions, ROAS, CPA, and overall campaign performance.
• Understanding of audience research, marketing funnels, attribution, and campaign optimization.
• Ability to manage multiple campaigns and advertising budgets in a fast-paced environment.

Pay: Rs100,000.00 - Rs150,000.00 per month

Application Question(s):

• Do you have a prior work experience at a marketing agency
• Are you comfortable in working from 6pm to 3 am

Work Location: In person