Performance Marketer - Surat - 30k - 35k

PERFORMANCE MARKETING EXECUTIVE / SPECIALIST

Job Overview

We are looking for a Performance Marketing professional who can plan, execute, optimize, and scale digital advertising campaigns to generate quality leads, conversions, and business growth. The ideal candidate should have hands-on experience with Meta Ads, Google Ads, campaign optimization, audience targeting, and performance analytics.

Job Details

• Position: Performance Marketing Executive / Specialist
• Experience: 24 Years
• Qualification: Any Graduate / Bachelors Degree
• Salary: 30,000 – 35,000 per month
• Employment Type: Full-Time
• Department: Digital Marketing / Marketing

Key Responsibilities

• Plan and execute performance marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram) and other relevant platforms.
• Create and manage campaigns focused on Lead Generation, Conversions, Website Traffic, and ROI.
• Conduct audience research, targeting, segmentation, and competitor analysis.
• Perform keyword research and manage Google Search campaigns.
• Monitor campaign performance and optimize CPC, CPL, CTR, CPA, ROAS, and conversion rates.
• Conduct A/B testing of ad creatives, copy, audiences, landing pages, and campaign strategies.
• Manage daily campaign budgets and ensure effective utilization of advertising spend.
• Analyze campaign data through Google Analytics, Google Ads Manager, Meta Ads Manager, and reporting tools.
• Generate weekly/monthly performance reports with actionable insights.
• Coordinate with the content, graphic design, social media, and sales teams to improve campaign performance.
• Identify new opportunities to increase qualified leads and improve overall marketing ROI.
• Stay updated with the latest digital advertising trends, platform updates, and performance marketing strategies.

Required Skills

• Hands-on experience with Google Ads & Meta Ads.
• Strong knowledge of Lead Generation & Conversion Campaigns.
• Good understanding of Google Analytics / GA4.
• Knowledge of Google Tag Manager, conversion tracking, and remarketing.
• Strong analytical and data interpretation skills.
• Knowledge of SEO, landing pages, funnels, and digital marketing metrics is an advantage.
• Ability to analyze campaign data and make data-driven decisions.
• Strong communication and reporting skills.
• Ability to work in a target-driven environment.

Ideal Candidate

A result-oriented professional who can manage advertising campaigns independently, optimize budgets, generate quality leads, analyze performance, and continuously improve ROI.

Kindly share resume: 9099573594