Performance MARKETER_ADITYA VASTU

• Plan, execute and optimize performance marketing campaigns across Meta Ads & Google Ads
• Handle and optimize 45 lakh+ monthly advertising budgets
• Generate high-quality leads and improve lead-to-sale conversion
• Develop paid marketing strategies based on business goals and target audience
• Monitor CPL, CPA, CTR, CPC, ROAS, Conversion Rate and ROI
• Test and optimize audiences, creatives, ad copies and landing pages
• Manage retargeting and remarketing campaigns
• Scale successful campaigns while maintaining profitability
• Work closely with the sales team to improve lead quality and conversions
• Track and analyze campaign performance and prepare regular reports
• Implement and monitor Meta Pixel, Google Ads Conversion Tracking, GA4 and Google Tag ManagerRole & responsibilities

Preferred candidate profile

• Candidates with proven experience in high-ticket products/services, real estate, premium consulting, education, healthcare, luxury products, Vastu/Astro-Vastu or similar businesses will be preferred.