Performance Marketing (Ads Optimizer)

As a Media Buyer (Ads Optimizer) within our digital agency, will be responsible for the end-to-end execution of biddable media campaigns across various digital platforms. This role involves setting up, optimizing, and reporting on campaigns to ensure they meet client objectives and achieve KPI.

Responsibilities and Duties

• Manage the end-to-end execution of biddable media campaigns, including setup, optimization, and reporting.
• Monitor campaign performance and make data-driven adjustments to maximize ROI.
• Collaborate with creative teams to ensure that ad creatives align with campaign goals and platform best practices.
• Utilize analytics tools to track key performance indicators (KPIs) and measure campaign effectiveness.
• Generate detailed performance reports and provide actionable insights and recommendations for optimization.
• Ensure cost-effective use of resources and monitor spend to stay within budget constraints.
• Identify opportunities for cost savings and efficiency improvements.
• Stay up-to-date with the latest trends and developments in digital media buying and biddable platforms.

Qualifications

• Bachelor’s or master’s degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 2-3 years of experience in biddable media buying, preferably within a digital agency environment.
• Proficiency in Google Ads, Facebook Ads Manager, TikTok Ads, CPAS, SEO, SEM, and other biddable media platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent English verbal and written communication skills, with the ability to present complex information clearly and concisely.
• Strong project management skills with the ability to multitask and meet deadlines.
• Ability to work collaboratively within a team and build strong working relationships with clients and colleagues.
• Certification in Google Ads, Facebook Blueprint, or other relevant platforms is a plus.