Performance Marketing Analyst

Company Description

Digital ROI, established in 2018, is a performance-driven digital marketing firm dedicated to measurable growth for small and mid-sized businesses in India. Focused on driving real outcomes, Digital ROI serves diverse sectors including healthcare, energy, education, and local services, helping clients achieve robust lead generation and build full sales pipelines. The company operates as a full-funnel marketing partner, committed to radical honesty, respect for resources, and transparent performance metrics. With plans to refine processes, specialize in key areas, and strengthen its reputation in lead generation, Digital ROI remains steadfast in its mission to fuel business growth.

Details -

• Location: Baner, Pune
• Experience: 2+ Years
• Job Type: Full-time
• Working days: Monday - Friday (On-Site)

Roles & Responsibilities

• Plan, launch, and manage paid campaigns across Google Ads and Meta Ads
• Monitor campaign performance and optimize for KPIs such as ROAS, CPA, CTR, conversions, and revenue growth.
• Conduct keyword research, audience targeting, bid management, and budget allocation.
• Collaborate with creative and content teams to develop high-performing ad creatives and campaign strategies.
• Analyze campaign data using Google Analytics (GA4) and other reporting tools to derive actionable insights.
• Implement and evaluate A/B tests for ads, audiences, landing pages, and campaign structures.
• Prepare regular performance reports and present insights, recommendations, and growth opportunities.
• Identify and execute new growth initiatives to improve campaign performance and business outcomes.
• Ensure timely execution of campaigns while maintaining high quality and accuracy across all deliverables.
• Contribute to strategic marketing decisions beyond platform-level optimizations.

Requirements

• Strong understanding of performance marketing, digital advertising, and paid media best practices.
• Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics (GA4), and Google Tag Manager.
• Ability to make strategic decisions that align marketing performance with broader business goals.
• Proactive mindset with a willingness to test, learn, and implement new ideas to drive business growth.
• Strong understanding of creative strategy and what drives performance on Google and Meta platforms.
• Ability to provide data-backed recommendations on creatives, messaging, audience targeting, and campaign structure.
• Excellent analytical, problem-solving, and decision-making skills.
• Proficiency in MS Excel / Google Sheets and PowerPoint / Google Slides.
• Excellent communication, organizational, and time-management skills.
• Ability to work effectively in a fast-paced, performance-driven environment.

Skills & Qualifications

• Any graduate with 2+ years of experience in Performance Marketing.
• Proven experience managing and scaling campaigns on Google Ads and Meta Ads.
• Strong understanding of Web Analytics, A/B Testing, attribution models, and metrics-driven marketing.
• Strong analytical ability with a data-first approach to decision-making.
• Ability to think creatively, identify opportunities, and solve business challenges.
• Attention to detail and ability to effectively manage multiple campaigns in a deadline-driven environment.
• High levels of integrity, ownership, autonomy, and self-motivation.
• Experience working in an agency or high-growth business environment will be an added advantage.