Performance Marketing Analyst

Looking for a highly analytical and results-oriented Performance Marketing Analyst who will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns across Meta and Google platforms. The ideal candidate should have hands-on experience in paid advertising, Google Business Profile management, campaign analytics, and budget optimization.

Performance Marketing

• Plan, launch, and manage paid advertising campaigns across:

• Meta (Facebook & Instagram)

• Google Ads (Search, Display, Performance Max, YouTube)

• Allocate and optimize campaign budgets to maximize conversions and ROAS.

• Develop audience targeting strategies based on demographics, interests, behaviors, and store locations.

Google Business Profile Management

• Manage and optimize Google Business Profiles for all Leon's outlets.
• Ensure store information, operating hours, contact details, menus, and images are accurate and updated.
• Publish regular offers, announcements, and promotional posts.
• Improve local search rankings and visibility using Google Business Profile best practices.
• Track profile performance including calls, direction requests, website clicks, and customer interactions.

Required Skills

• Strong understanding of Meta Ads Manager.
• Hands-on experience with Google Ads.
• Knowledge of Google Business Profile optimization.
• Strong analytical and problem-solving abilities.
• Experience with audience segmentation and remarketing.
• Excellent reporting and dashboard creation skills.
• Strong communication and stakeholder management abilities.
• Ability to manage multiple campaigns simultaneously.
• Detail-oriented with a focus on data accuracy and performance improvement.

Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
• 25 years of experience in Performance Marketing or Digital Marketing.
• Experience in the QSR, retail, food delivery, hospitality, or e-commerce industry is preferred.
• Relevant certifications in Google Ads, Google Analytics, or Meta Blueprint are an added advantage.