Performance Marketing Analyst

About the Role

We are looking for an experienced Digital Marketing Specialist ready to step into a leadership role. Beyond executing single channels, you'll oversee digital performance, connect channels, and translate client goals into integrated marketing strategies. You'll work alongside our SEO and Paid Ads Specialists - reviewing strategy and performance, pressure-testing recommendations, spotting gaps and opportunities, and adding another layer of senior thinking and quality assurance

What You'll Own: The performance view across assigned accounts: how SEO, paid media, landing pages, content, tracking and the wider customer journey work together to produce results. You'll help shape integrated strategies, review specialist work, analyse performance across channels and identify the highest-value opportunities to improve outcomes.

Job Description

1. Integrated Strategy & Planning

• Align with Business Goals: Deeply analyze client models, objectives, audiences, and competitive landscapes to translate into measurable digital marketing objectives and an integrated performance plan.
• Map the Customer Journey: Determine how SEO, paid search, social, content, and landing pages work together to close gaps and spot opportunities.
• Prioritize for Value: Direct efforts and budgets toward activities with the highest projected business impact.

1. Performance Analysis & Insight

• Connect Metrics to Revenue: Link and analyse SEO, media, and website data metrics to business outcomes such as rqualified leads, sales, revenue, CAC, CPL, CPA, ROAS, conversion rate and other relevant commercial KPIs.
• Diagnose Performance: Investigate changes, test hypotheses about root causes, and uncover optimization opportunities across the entire funnel.
• Actionable Insights: Transform raw reporting into clear, prioritized steps rather than surface-level observations.

1. Specialist Review & Quality Assurance

• Pressure-Test Strategies: Review SEO and paid media plans to ensure they are strategically sound, well-evidenced, and aligned with client goals.
• Break Down Silos: Ensure different marketing channels complement one another instead of competing or operating in isolation.
• Drive Excellence: Establish and maintain a high standard for analysis, optimisation logic, testing and performance reporting. Spot gaps, inconsistencies or missed opportunities and coach specialists toward stronger solutions.

1. Optimisation & Experimentation

• Design Cross-Channel Tests: Recommend high-impact experimentation priorities across audiences, creatives, keywords, landing pages, offers and conversion journeys.
• Evaluate and Scale: Analyze test results to determine what should be scaled, adjusted, or stopped.
• Challenge Assumptions: Encourage decisions based on evidence and business impact.

1. Client & Team Collaboration

• Bridge Strategy and Execution: Work with Account Managers to translate client priorities into actionable targets for the specialist team.
• Translate Complex Data: Explain performance findings in clear, accessible business language during strategic client conversations.
• Foster Growth: Collaborate closely with cross-functional specialists to solve performance problems while helping them level up their strategic thinking.

Job Requirements

• 4 - 6 years of digital or performance marketing experience, ideally across multiple clients, industries or business models.
• Agency experience managing or reviewing multiple client accounts.
• Strong practical expertise across both SEO and paid media, with good hands-on experience to evaluate specialist work credibly.
• Experience developing digital marketing strategies and integrated channel plans rather than working in only one discipline.
• Strong understanding of performance funnels, conversion journeys, audience strategy, search intent and landing-page performance.
• Strong analytical capability using tools such as GA4, Google Search Console, Google Ads, Meta Ads Manager and relevant SEO platforms.
• Ability to evaluate performance against commercial goals and recommend prioritised actions.
• Strong communication and stakeholder-management skills, including the ability to explain complex findings clearly.
• Confidence reviewing other specialists' work while remaining collaborative, constructive and respectful of their expertise.

Nice to have

• Knowledge of marketing automation, CRM, lifecycle/email marketing or lead nurturing.
• Formal people and project management skills
• Exposure to GEO / AI-search optimisation and emerging AI-driven search and advertising environments.