Performance marketing & Script Writer

If you ve ever paused a reel and thought this hook is insane , we want you.
Job Title: Performance Script Writer (Ads) - Crafto Role Overview

We re looking for a high-output, performance-driven Script Writer who can crack scroll-stopping hooks and high-converting ad scripts for Meta (Facebook/Instagram).

This is not a branding/content role - this is a growth role .

You will be directly responsible for writing 20+ ad scripts daily , rapidly iterating based on performance data, and leveraging AI tools (GPT, Gemini, Veo3, etc.) to scale winning creatives for Crafto.

What You ll Do

• Write 20+ high-converting ad scripts daily (video + static hooks)
• Create scroll-stopping hooks in first 2-3 seconds
• Develop multiple variations of winning concepts
• Work closely with performance marketing team to:
  • Analyze CTR, CPI, CPS
  • Double down on winning angles
• Use AI tools like:
  • GPT / Gemini idea generation & variations
  • Veo3 / video tools content execution support
• Rapidly test:
  • Different emotions (fear, aspiration, devotion, relatability)
  • Different formats (UGC, POV, storytelling, problem-solution)
• Convert insights into repeatable creative frameworks
• Scale creatives for campaigns handling 100Cr+ annual budget

What We re Looking For Must-Have

• Proven ability to write high-performing ad hooks/scripts
• Deep understanding of:
  • Meta ads psychology
  • Thumb-stopping content
• Ability to produce high volume (20+ scripts/day) without quality drop
• Strong intuition for:
  • Viral content
  • Indian mass audience (Tier 2/3 focus preferred)
• Comfortable using AI tools to 10x output
• Extremely fast executor with bias for action

Good to Have

• Experience in:
  • UGC ads / performance marketing
  • Short-form video scripting (Reels/Shorts)
• Exposure to:
  • Spiritual / devotional / emotional content
• Hindi + regional language understanding

What Success Looks Like

• Consistently generating winning hooks
• Improving:
  • CTR
  • Hook Rate
  • Cost per Install (CPI)
• Creating repeatable scalable ad formats
• Helping Crafto unlock new creative angles at scale

Who This Is NOT For

• People who want to write long-form or creative storytelling
• People who can t handle daily output pressure
• People who wait for briefs instead of taking ownership

Why Join

• Work on a product already scaling aggressively
• Direct impact on 100Cr+ performance budget
• Learn how top-tier performance marketing + content actually works
• Freedom to experiment, test, and scale ideas fast

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.