Performance Marketing Assistant Manager

Role & responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google & Meta platforms.
• Run paid campaigns over paid media channel and work on the strategy part.
• Drive Direct-to-Consumer (D2C) user acquisition strategies.
• Monitor daily campaign performance, analysing KPIs like Revenue, CTR, CPC, ROAS, and CAC to continuously optimize results.
• Collaborate with marketplace, marketing, digital, design, and logistics teams.
• Manage budgets effectively and ensure cost-efficiency while achieving performance goals.
• Conduct A/B testing on campaigns, creatives, copies, audiences, and landing pages.
• Generate reports using analytics tools to derive insights and improvement areas.
• Stay updated with the latest platform algorithms, ad policies, and best practices.
• Analyse sales data to identify trends, opportunities, and areas for improvement.
• Manage the overall performance budget, to ensure maximum ROI.

Preferred candidate profile

• +3 years of experience in Performance Marketing, preferably in the fragrance, beauty, personal care category, e-commerce or D2C businesses.
• Proven hands-on experience in managing paid campaigns on Meta and Google (Must).
• Strong understanding of conversion funnels, audience targeting, and remarketing strategies.
• Experience in managing quick commerce ad platforms is a strong plus.
• Strong analytical skills and proficiency in Excel / Google Sheets for campaign tracking and reporting.
• Ability to multitask, prioritize, and meet tight deadlines.