Performance Marketing Associate

Job Title: Performance Marketing Executive

Company: Graphy Inc.

Location: Domlur, Bangalore, India (On-site)

About Graphy:

Graphy is empowering creators to build, scale, and monetize their knowledge. We’re on a mission to help creators grow with the right tools, data, and strategies and performance marketing plays a huge role in that journey.

We’re looking for a Performance Marketing Executive who can take ownership of campaigns, drive measurable results, and fuel our growth engine.

Key Responsibilities:

• Plan, execute, and optimize paid marketing campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) .
• Own the performance marketing funnel : from campaign setup to reporting, analysis, and continuous optimization.
• Track, monitor, and analyze key metrics such as CPC, CAC, ROAS, CTR, conversions , ensuring efficiency and ROI.
• Collaborate with design and content teams to develop compelling creatives, ad copies, and landing pages that convert.
• Run A/B tests on creatives, targeting, and messaging to enhance campaign performance.
• Stay ahead of the curve by keeping up with latest industry trends, tools, and best practices in performance marketing.
• Partner with product and growth teams to ensure alignment between campaigns and business goals / user acquisition strategies .
• Deliver weekly and monthly performance reports with actionable insights and recommendations.

Requirements:

• 2–4 years of proven experience in performance marketing or digital advertising.
• Hands-on experience with Google Ads and Meta Ads Manager (Search, Display, Video, Facebook, Instagram).
• Strong analytical skills; proficiency with Google Analytics, Tag Manager, Excel/Sheets .
• A creative mindset with the ability to ideate ad copies, hooks, and innovative campaign strategies .
• Excellent communication and collaboration skills .
• Ability to manage budgets, forecast performance, and optimize for ROI .
• Experience with other channels like LinkedIn Ads or Twitter Ads is a plus.
• Familiarity with funnel optimization, retargeting strategies, and attribution models is preferred.
• Hindi proficiency is mandatory.

Location:

This is a full-time on-site role based out of our Domlur, Bangalore.

Why Join Us?

At Graphy, you’ll be part of a fast-growing team working at the intersection of creators, technology, and growth marketing . If you’re data-driven, growth-focused, and ready to make an impact, we’d love to meet you!

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