Performance marketing associate

About Us

NxtWave is revolutionizing the 21st-century job market by transforming youth into highly skilled tech professionals irrespective of their educational background with our CCBP 4.0 programs. By offering vernacular content and interactive learning, NxtWave is breaking the entry barrier for learning tech skills. Learning in their mother tongue helps learners achieve higher comprehension, deeper attention, longer retention, and greater outcomes.

NxtWave was founded by Rahul Attuluri (Ex Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay), and Anupam Pedarla (IIT Kharagpur). NxtWave helps Indian undergraduate students secure high-paid tech jobs. NxtWave has rapidly grown, establishing a Student Community of more than 2 lakh students from 3000+ colleges across India. In the last 12 months, CCBP 4.0 learners have been hired by 1700+ companies (the highest in the industry) including Amazon, Accenture, IBM, Bank of America, TCS, Deloitte, and more.

Know more about NxtWave: https://www.ccbp.in

Role Summary

We are looking for a data-driven Performance Marketing Associate to own and scale our paid acquisition campaigns across multiple platforms. You will be responsible for end-to-end campaign management from setup and optimization to tracking and strategic planning driving quality leads.

Key Responsibilities

Campaign Management

• Execute complete campaign setup and ensure continuous improvement through structured optimization and testing.
• Plan, execute, and optimize lead generation campaigns across Google Ads, Meta, Snapchat, LinkedIn, and Bing Ads.
• Use data-driven insights to adjust strategies and tactics to maximize campaign performance.
• Monitor campaign performance and provide regular reports highlighting successes, challenges, and recommendations for improvement.
• Manage daily budgets, pacing, and CAC targets to ensure campaigns meet product and business goals.

Performance Optimization

• Run A/B tests across creatives, audiences, landing pages, and bid strategies to improve conversions and reduce CAC.
• Optimize for higher CTR, CVR, and landing page performance while eliminating ad fatigue and audience saturation.
• Troubleshoot performance issues such as rising CPL, limited delivery, or low-quality leads, and take timely corrective actions.

Tracking & Reporting

• Monitor accuracy of conversion tracking, pixel implementation, and event mapping across all ad platforms.
• Regularly audit UTMs, landing page tracking, and CRM data flow to ensure clean and reliable attribution.
• Build structured dashboards to track campaign performance, funnel stages, and revenue-impact metrics.
• Provide actionable insights from data trends to guide creative, audience, and bidding decisions.

Cross-Functional Collaboration

• Share performance insights with leadership to support decision-making and future growth initiatives.
• Collaborate with the sales team to share lead quality trends and align targeting.

Qualifications & Skills

Required Qualifications & Experience

• 12 years of proven experience in Performance Marketing / Paid Ads with measurable results.
• Hands-on expertise with Google Ads, Meta Ads, Snapchat, and LinkedIn Ads.
• Strong understanding of lead funnels, conversion optimization, retargeting, and audience segmentation.
• Excellent analytical skills with the ability to interpret data and make informed decisions.
• Strong communication and stakeholder management skills.

Good-to-Have

• Experience in EdTech or skill development sectors.
• Understanding of statistical significance in A/B testing.
• Proficiency in data visualization and dashboard creation.
• Knowledge of landing page optimization tools, Looker dashboards, or GA4.