Performance Marketing

About the role

We're looking for a Performance Marketing Associate to execute user acquisition and performance marketing campaigns across a range of products — from mobile apps and games to brands across industries. This is a role for someone who is tech-savvy, thinks analytically, can stay agile as priorities shift and with a passion for data-driven decision-making. You'll work closely with Team Leads, media partners, and cross-functional teams — turning strategy into live campaigns, and performance data into clear improvements.

Key responsibilities

• Set up, manage, and optimize campaigns across platforms (Meta, Google, ad networks, etc.)
• Aggregate data across ad platforms and measurement tools; build and maintain daily or ad-hoc reporting (spreadsheets, dashboards, presentations) that clearly conveys strategy, performance, and recommendations to internal and external stakeholders
• Monitor campaign KPIs (CPA, CTR, ROAS, etc.) and make data-driven adjustments
• Ensure smooth campaign operations and diagnose performance issues methodically; knowing what to check, in what order, and why
• Conduct competitive benchmarking and research across markets to inform UA strategy and creative direction
• Analyze audience behavior and emerging ad formats to identify opportunities for innovation
• Develop creative plans (statics, videos, etc.) and briefs including copy, specifications and platform specific guidelines
• Collaborate with clients and design teams to ensure creative meets campaign goals and requirements
• Maintain asset libraries, naming conventions, and version control

About you

• Bachelor's degree in Marketing, Business, Statistics, or a related field
• 1-3 years of experience in any of performance marketing, digital marketing, lead generation, or user acquisition roles
• Proficiency in Google Workspace products (Sheets, Slides, etc.)
• Proficiency in English, both written and verbal (TOEIC 750+, IELTS 5.5, or equivalent)
• Proficiency in analytical skills, including data analysis and critical thinking
• Strong interpersonal skills, including communication and teamwork
• Outstanding organizational skills in campaign management and creative skills in campaign marketing
• Strong work ethic, meticulous attention to detail, and proven ability to work effectively as part of a team
• Proven experience in global projects or multicultural team collaboration
• Experience in managing and optimizing KPI-driven campaigns on ad platforms (Meta, Google, DSP, etc.)

Bonus Points If You Have

• Proven experience in global projects or multicultural team collaboration
• Experience in managing and optimizing KPI-driven campaigns on ad platforms (Meta, Google, DSP, etc.)
• Familiarity or experience with tracking & measurement tools such as GA4 or MMP (Adjust, AppsFlyer, etc.)
• Familiarity or experience with reporting APIs and automations
• Experience or personal interest in mobile apps/games industry

📍BTS: Punnawithi, Exit 6

📍Location: 101, True Digital Park, Pegasus Building, Room No. 519 5th Floor, Sukhumvit Road, Bang Chak, Phra Khanong, Bangkok 10260

Benefits

• Annual leave
• Special Leave
• Birthday Leave
• Business Leave
• Sick Leave
• Up to 18 Public Holidays
• Annual Health Check-up