Performance Marketing

About the role

SVO Surabaya is part of SVO ID, a dropshipper group under SVO BERHAD (MY), currently the largest company in producing Digital Marketers from various backgrounds. The company has rapid marketing growth in the online marketing industry and has proven its commitment to developing competent and creative young talent. Due to significant growth and the need for more effective marketing strategies, we are seeking a Digital Marketing Specialist with a Performance Marketer designation to join our team and contribute to digital business development.

Key responsibilities

• Master Meta Ads (Facebook & Instagram Ads), from campaign setup, targeting, testing, optimization, to scaling
• Analyze campaign performance and determine actions to scale, optimize, test, or pause based on data
• Conduct creative testing, audience testing, retargeting, and budget optimization
• Understand Meta Pixel, track conversions, and manage customer funnel
• Work with target ROAS, CPA, revenue, and profitability metrics
• Use AI for data analysis, competitor research, creative ideation, and campaign evaluation
• Work in a fast-paced and target-oriented environment

About you

• Minimum 2 years of experience in Performance Marketing and Ads Specialist
• Master Meta Ads (Facebook & Instagram Ads), from campaign setup, targeting, testing, optimization, to scaling
• Understand key metrics such as ROAS, CPA, CTR, CPC, CPM, CVR, and Frequency
• Able to analyze campaign performance and determine actions to scale, optimize, test, or pause based on data
• Experienced in creative testing, audience testing, retargeting, and budget optimization
• Understand Meta Pixel, conversion tracking, and customer funnel
• Preferably have experience in DTC, e-commerce, skincare, health, beauty, or digital sales businesses
• Accustomed to working with ROAS, CPA, revenue, and profitability targets
• Possess analytical thinking, problem solving, and data-driven decision making capabilities
• Familiar with using AI for data analysis, competitor research, creative ideation, and campaign evaluation

About us

SVO Surabaya is part of SVO ID, a dropshipper group under SVO BERHAD (MY). The company has rapid marketing growth in the online marketing industry and has proven its commitment to developing competent and creative young talent.