Performance Marketing

Job Title: Performance Marketing Lead

Location: Poonamallee ( Chennai)

Experience: 2-5 Years

Employment Type: Full-Time

Working Days - Monday - Saturday

Shift - 9-6 PM

Only Male candidates can Apply

Notice Period - Immediate & 30 Days

About the Role

We are looking for a results-driven Performance Marketing Lead to lead our digital marketing initiatives and drive customer acquisition, lead generation, and revenue growth through data-driven campaigns. The ideal candidate should have strong expertise in paid advertising, campaign optimization, analytics, and market research.

Key Responsibilities

Develop and execute high-performing digital marketing campaigns across Google and Meta platforms.

Plan, manage, and optimize PPC campaigns to maximize ROI.

Monitor campaign performance and implement data-driven optimization strategies.

Conduct market research and competitor analysis to identify growth opportunities.

Analyse campaign data and prepare actionable insights for stakeholders.

Create dashboards and presentations to communicate marketing performance.

Manage marketing budgets efficiently and improve cost-per-acquisition (CPA) and return on ad spend (ROAS).

Collaborate with creative, content, product, and sales teams to achieve business goals.

Stay updated with the latest digital marketing trends and platform updates.

Mandatory Skills

Google Ads

Meta Ads (Facebook & Instagram Ads)

PPC (Pay-Per-Click Campaign Management)

Data Analytics

Market Research

Data Presentation (Excel, PowerPoint, Looker Studio, or similar reporting tools)