Performance Marketing

Role: Growth Marketing Manager

Location: Gurgaon

Work-mode: On-site, Full-time

Reporting: Reports directly to the founders

Experience: 2+ years

What You'll Own:

Creative Strategy

This will be the biggest part of your role.

Own the creative pipeline from consumer insight to concept, creative brief, final asset and performance analysis.
Build structured creative testing systems across hooks, messaging, formats, offers and audiences.
Conduct regular competitor creative teardowns and convert insights into new creative ideas.
Write clear, insight-led creative briefs that help designers and creators produce better-performing ads.
Work closely with our creative team to ensure ideas move quickly from concept to launch.

Media Buying

Own day-to-day Meta Ads performance across campaign structure, budgets, scaling decisions and optimisation.
Build and scale Google Ads across Search and Performance Max.
Use attribution data and business metrics to make decisions rather than relying only on platform reported numbers.
Continuously identify opportunities to improve CAC, MER, contribution margin and overall acquisition efficiency.

Growth Operations:

Track the complete content pipeline across influencers, creators and internal production.
Build structured feedback loops with creative teams so winning insights are quickly translated into better ads.
Share regular performance reviews focused on learnings and business impact, not vanity metrics.
Work closely with the founders to identify new growth opportunities and experiments.

Who you are:

2-4 years of experience in performance marketing, ideally within a D2C consumer brand.
Strong hands-on experience running Meta Ads at meaningful budgets (10L+ per month). Google Ads experience is a strong advantage.
You naturally think about customer psychology and creative angles before platform settings.
Comfortable analysing data, but equally comfortable making decisions from it.
Highly organised and able to manage multiple parallel workstreams without losing attention to detail.
Experience writing creative briefs and collaborating closely with designers, creators and video editors.
Experience with Shopify is preferred. Familiarity with Shopify apps, landing pages, conversion rate optimisation (CRO) and basic website merchandising will be an advantage.