Performance Marketing

We are looking for Performance Marketing to execute and optimize paid advertising across Meta, Google, TikTok and LINE. This role will manage full-funnel campaigns—from building brand awareness to driving online sales and website conversions.

As RAVIPA expands internationally and continues to develop its e-commerce website, you will be expected to understand both Thai and international audiences, adapt advertising strategies for different markets, and identify opportunities to attract customers and convert them into online shoppers.
Key Responsibilities

• Build and launch campaigns according to approved plans, including campaign structure, naming conventions, budgets, placements, schedules and tracking parameters.
• Set up and maintain UTM tagging, custom audiences, lookalike audiences, remarketing audiences and product catalog campaigns.
• Conduct pre-launch checks covering destination links, tracking, pixels, Conversions API, geographic targeting, budget limits and campaign schedules.
• Monitor live campaigns daily for budget pacing, disapprovals, delivery drops, tracking issues and product feed errors, and escalate issues promptly.
• Optimize campaigns to drive qualified traffic, product discovery and conversions on the RAVIPA website.
• Review performance across advertising platforms, markets and funnel stages, and translate results into actionable insights and recommendations.
• Analyze comparable past campaigns, website performance and customer insights to support campaign planning and budget decisions.
• Plan full-funnel advertising campaigns for promotions, seasonal moments, collection launches and international market expansion across Meta, Google, TikTok and LINE—covering objectives, target audiences, market and geographic targeting, channel and placement mix, budget allocation, creative direction and measurement.
• Present campaign plans and clearly explain the strategy and reasoning behind each recommendation.
• Understand customer behavior across different markets and adapt audience targeting, messaging, creative approaches and media strategies for Thai and international customers.
• Work closely with the e-commerce, website, creative and marketing teams to improve the complete customer journey—from advertisement to product page, checkout and purchase.
• Stay informed about digital advertising trends, platform developments and customer behavior in both Thailand and international markets.

Qualifications

• Bachelor’s degree in marketing, Advertising, Business, Communications or a related field.
• 1–3 years of hands-on experience managing campaigns through Meta Ads Manager or Google Ads, with exposure to at least two advertising platforms.
• Experience running campaigns that drive website traffic, online purchases or other e-commerce conversions.
• Strong attention to detail and confidence working with data and spreadsheets.
• Good understanding of full-funnel advertising and how awareness, consideration and conversion campaigns differ in objectives, audiences and measurement.
• Able to interpret campaign performance and customer behavior—not only report numbers but explain what they mean and recommend the next action.
• Able to develop a campaign plan and clearly explain the strategy behind it.
• Good command of English.
• Understanding of international audience targeting, market differences and localization is highly preferred.
• Familiarity with website analytics and tracking tools such as GA4, Google Tag Manager, Meta Pixel or Conversions API is an advantage.
• Experience with Shopify, product feeds, catalog advertising or dynamic product ads is an advantage.
• Experience with TikTok Ads, LINE Ads, Shopee Ads or TikTok Shop is an advantage.