Performance Marketing

**Job Description :**This role requires a combination of analytical, creative, strategic and AI-driven thinking to develop scalable and efficient campaign structures while leveraging automation and marketing technologies.
Job Description :

1. Campaign Management

• Develop, execute, monitor and optimize PPC campaigns across Google Ads, Meta Ads and other advertising platforms.
• Manage end-to-end campaign setup including audience targeting, creatives, tracking, bidding strategies and reporting.
• Continuously test ad copies, creatives, landing pages and audience segments to improve campaign performance.
• Candidate must have hands-on experience in managing and optimizing yearly marketing ad spends exceeding 1 Crore across multiple digital advertising platforms.

2. Strategy Development

• Develop comprehensive paid media strategies to increase brand visibility, drive high-quality traffic and generate leads at optimal CAC.
• Identify growth opportunities across platforms, audience cohorts and funnel stages.
• Build scalable performance marketing frameworks aligned with business objectives.

3. AI & Automation-Driven Optimization

• Utilize AI-powered tools and platform automation features for campaign optimization, audience analysis, bid management, creative testing and reporting.
• Leverage AI tools such as ChatGPT, Claude, Gemini, Meta Advantage+, Google AI features and automation platforms to improve productivity and campaign performance.
• Implement data-driven decision-making using predictive insights, automated rules and performance forecasting.
• Stay updated with emerging AI trends and integrate relevant tools into marketing workflows.

4. Analysis & Reporting

• Analyze campaign performance metrics including CPL, CAC, CTR, ROAS, conversion rates and lead quality.
• Prepare detailed reports and actionable insights to improve ROI and campaign efficiency.
• Monitor attribution, tracking accuracy and funnel performance across channels.
• Candidate must have strong knowledge of Conversion API (CAPI), Google Tag Manager (GTM), Google Analytics (GA4), Meta Pixel and other relevant tracking and attribution tools.
• Strong understanding of event tracking, server-side tracking, attribution models and campaign performance measurement is required.

5. Budget Management

• Manage and optimize advertising budgets efficiently to maximize ROI across campaigns.
• Ensure effective allocation of budgets across channels, geographies and campaign objectives.

**Minimum Education :**Graduate

**Skills :**Skills :

• Minimum 4 years of experience in performance marketing with strong expertise in Google Ads (PPC) and Meta Ads.
• Proven experience in managing large-scale, complex and multi-vertical campaigns.
• Strong analytical and problem-solving skills.
• Proficiency in MS Excel/Google Sheets/Super metrics and reporting dashboards.
• Experience with tracking tools such as Google Tag Manager, GA4, Meta Pixel, Conversion API and analytics platforms.
• Familiarity with bid management and marketing automation tools.
• Strong understanding of AI-powered marketing tools, skills and automation workflows.
• Experience with CRM integrations, lead funnel optimization and attribution models.
• Knowledge of landing page optimization and A/B testing.
• Ability to interpret large datasets and derive actionable insights.
• Strong communication and stakeholder management skills.
• Must have experience managing yearly ad spends of 1 Cr+ across digital platforms.

**Experience :**4+ years in performance marketing