Performance Marketing

Client Location : US

Timezone : EST

Role Type : Part-Time, 20 hours/week

Contract Duration : 1-year, renewable

Client Industry : IT Consultant

Monthly Salary : USD 1,200

Role Overview

One of our clients is looking for a results-driven Performance Marketing Specialist to execute, manage, and optimize paid advertising campaigns across multiple platforms. This role is focused on hands-on execution and performance improvement, with a strong emphasis on lead generation.

Key Responsibilities

• Launch, manage, and optimize paid advertising campaigns across: Google Ads & Bing Ads (Search, Display), Meta Ads (Facebook & Instagram), and YouTube Ads
• Monitor campaign performance and continuously optimize for lead generation (CPL, conversion rates, ROI)
• Manage both existing campaigns and support the rollout of new campaign structures
• Conduct A/B testing on audiences, creatives, landing pages, and bidding strategies
• Track, analyze, and report on campaign performance using analytics tools
• Collaborate with internal team members on campaign direction and execution
• Support basic creative and copy adjustments when needed (not the primary focus)

Requirements

• Proven experience managing paid media campaigns across Google, Meta, and/or YouTube
• Experience with Microsoft/Bing Ads
• Strong understanding of performance marketing metrics and optimization techniques
• Hands-on experience with:
• Google Analytics & Google Tag Manager
• CRM/landing page tools like HubSpot or Unbounce
• CRO/behavior analytics tools such as FullStory or Hotjar
• Ability to manage multiple campaigns and priorities simultaneously
• Data-driven mindset with strong analytical skills

Nice-to-Have

• Familiarity with conversion rate optimization (CRO) best practices
• Basic understanding of ad creatives and copy performance

Primary Goal

• Drive high-quality leads through paid media channels while improving efficiency and scalability