Performance Marketing

Role Objective:

Drive scalable lead generation and business growth through data-driven performance marketing

strategies across paid digital channels. Own end-to-end campaign execution, optimization, and

measurement with a clear focus on ROI and business impact.

Key responsibilities:

• Own and execute end-to-end performance marketing campaignsfrom strategy and media

planning to optimization and reporting—focused on high-quality lead generation.

• Translate business objectives into actionable performance marketing strategies and deliver

monthly targets efficiently.

• Lead paid digital channels including Search (SEM), Programmatic (DV360 / DoubleClick), Paid

Social (Meta), Native, Affiliates, Portals, and Direct Buys.

• Drive audience segmentation, funnel optimization, and landing page performance to improve

conversion rates.

• Establish performance metrics, dashboards, and attribution frameworks aligned to business

outcomes.

• Continuously optimize campaigns through A/B testing, creative experimentation, and platform

innovation.

• Collaborate with internal teams (brand, creative, content, tech, sales) to scale campaign impact

and traffic.

• Track digital and social trends, platform updates, and new ad formats to maintain competitive

advantage.

• Analyse campaign data, extract insights, and implement corrective actions to improve efficiency

and performance.

Skill & Experience:

• Proven experience in performance-led digital marketing for luxury real estate, with a strong track

record in lead generation for high-value residential properties in the Mumbai market.

• Deep understanding of Mumbai buyer cohorts, including HNI / UHNI segments, micro-market

dynamics, and long consideration cycles.

• Demonstrated ability to drive high-quality, sales-ready leads while balancing CPL efficiency and

lead quality.

• Experience managing large budgets and optimizing campaigns for premium inventory with longer

conversion funnels.

• 8–10 years of experience with 6+ years in performance-driven digital marketing.

• Strong hands-on expertise in Google Ads, Meta Ads, DV360, Native platforms (e.g., Taboola), and

affiliate ecosystems.

• Highly analytical, performance-focused, and outcome-driven mindset