Performance Marketing

Roles and Responsibilities

• Develop and execute paid marketing strategies across multiple channels, including Google Ads, social media, and email campaigns.
• Analyze campaign performance using data analytics tools to optimize ad spend and improve ROI.
• Collaborate with cross-functional teams to create targeted advertising campaigns that drive conversions.
• Stay up-to-date with industry trends and best practices in digital marketing to continuously improve campaign effectiveness.
• Manage budgets, track key metrics, and provide regular reporting on campaign performance.

Desired Candidate Profile

• 1-4 years of experience in performance marketing or a related field (advertising agency).
• Strong understanding of digital marketing principles, including SEM, social media advertising, email marketing, etc.
• Proficiency in Google Ads platform; ability to analyze campaign performance using data analytics tools like Google Analytics.