Performance Marketing

Job Title : Performance Marketing Executive

Location : Ahmedabad

Experience : 2-4 years

Job Type: Full-Time, Work from Office

Job Overview

We are looking for a results-driven Performance Marketing Executive with 2–4 years of hands-on experience in managing paid campaigns across multiple digital platforms. The ideal candidate should have strong analytical skills, a data-driven mindset, and the ability to optimize campaigns for maximum ROI.

Key Responsibilities

 Plan, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), and other digital channels

 Monitor and analyze campaign performance, making data-driven decisions to improve ROI and reduce CPA

 Manage budgets effectively and allocate spends based on performance insights

 Conduct A/B testing for ad creatives, copies, and landing pages

 Track and report key metrics such as CTR, CPC, CPA, ROAS, and conversions

 Collaborate with the content and design team to create high-performing ad creatives

 Stay updated with the latest trends, tools, and best practices in performance marketing

 Handle remarketing and audience targeting strategies

 Ensure proper tracking setup (Google Analytics, Pixels, Tag Manager, etc.)

• Plan, execute, and optimize paid campaigns for international markets including the USA, UK, and UAE, adapting targeting, budgets, creatives, and bidding strategies according to regional audience behavior and market requirements.

Requirements

 2–4 years of experience in Performance Marketing / Paid Media

 Hands-on experience with Google Ads and Meta Ads, LinkedIn Ads is mandatory

 Strong understanding of campaign optimization and analytics

 Experience with tools like Google Analytics, Google Tag Manager

 Good knowledge of audience targeting, retargeting, and funnel strategies.