Performance Marketing

Job highlights

• . Bachelors degree in Marketing,Business,or a related field
• allocation across channels to achieve maximum ROI
• . 4-5 years of hands-on experience
• Offline marketing campaigns and experience is a strong plus

o Develop and implement comprehensive performance marketing strategies

aligned with overall business goals and revenue targets for our SaaS product.

o Conduct in-depth market research, competitive analysis, and audience

segmentation to identify new opportunities and optimize existing campaigns.

o Collaborate with the Head of Marketing, Sales, and Product teams to

understand target ICPs, product roadmaps, and sales cycles to inform

campaign strategies.

o Manage and optimize the performance marketing budget, ensuring efficient

allocation across channels to achieve maximum ROI.

Campaign Execution & Optimization:

o Plan, set up, and launch paid campaigns across key channels including

Google Ads (Search, Display, YouTube), LinkedIn Ads, Facebook/Instagram

Ads, and potentially others like programmatic, Capterra, G2, etc.

o Develop compelling ad copy, creatives (working with design team), and

landing page strategies to maximize conversion rates.

o Conduct rigorous A/B testing on ad creatives, copy, landing pages, and

audience targeting to continuously improve campaign performance.

o Monitor campaign performance daily, identify trends, and make data-driven

adjustments to optimize bids, budgets, targeting, and ad placements. o Implement and manage conversion tracking, attribution models, and reporting

frameworks.

Analysis & Reporting:

o Analyze complex data sets to extract actionable insights and present clear,

concise performance reports to stakeholders.

o Track key performance indicators (KPIs) such as CAC (Customer Acquisition

Cost), LTV (Lifetime Value), ROAS (Return on Ad Spend), MQLs, SQLs, CPL

(Cost Per Lead), and conversion rates.

o Identify areas for improvement and propose data-backed recommendations to

enhance campaign efficiency and effectiveness.

o Utilize tools like Google Analytics, CRM data (e.g., Salesforce, HubSpot), and

ad platform analytics for comprehensive reporting.

Collaboration & Communication:

o Work closely with content marketing, design, and web development teams to

ensure a cohesive and optimized user journey from ad click to conversion.

o Communicate campaign performance, challenges, and opportunities

effectively to cross-functional teams and senior management.

o Stay up-to- with the latest trends, best practices, and algorithm changes

in performance marketing, specifically within the B2B SaaS landscape.

Requirements

Bachelors degree in Marketing, Business, or a related field.

4-5 years of hands-on experience managing and optimizing paid marketing

campaigns, specifically for a B2B SaaS company.

Proven expertise in Google Ads (Search, Display, YouTube), Facebook/Instagram

Ads is essential. Offline marketing campaigns and experience is a strong plus.

Demonstrable track record of successfully driving qualified leads, pipeline, and