Performance Marketing

Job Summary

We are looking for a results-driven Performance Marketing professional with 3+ years of experience in Amazon Ads, e-commerce marketplaces, and digital advertising. The ideal candidate will be responsible for planning, executing, and optimizing paid campaigns to drive sales, improve advertising efficiency, and achieve business growth while maintaining ROAS and ACOS targets as per team goals.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Amazon Ads and other e-commerce marketplaces.
• Manage Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Maintain ROAS and ACOS as per defined team goals and optimize campaigns to achieve sales and profitability targets.
• Monitor campaign performance, budgets, bids, keywords, search terms, impressions, clicks, conversions, and advertising spend.
• Conduct keyword research, competitor analysis, and search-term analysis to improve campaign performance.
• Optimize campaign structures, bidding strategies, placements, and budgets to maximize return on ad spend.
• Track daily, weekly, and monthly performance metrics and prepare regular campaign performance reports.
• Identify underperforming campaigns and implement corrective actions to improve conversion rates and advertising efficiency.
• Manage and optimise advertising campaigns across marketplaces such as Amazon
• Coordinate with marketplace, catalog, pricing, and inventory teams to ensure campaign effectiveness and product availability.
• Analyze product-level profitability, sales trends, and advertising contribution to support business objectives.
• Stay updated on marketplace advertising tools, platform updates, industry trends, and competitor activities.

Required Skills & Qualifications

• Minimum 3+ years of hands-on experience in performance marketing, preferably in e-commerce or marketplace advertising.
• Strong practical experience managing Amazon Ads campaigns.
• Good understanding of marketplace advertising platforms, campaign structures, bidding strategies, and keyword targeting.
• Proven ability to manage and optimise ROAS, ACOS, conversion rates, and advertising budgets.
• Strong analytical skills with the ability to interpret campaign data and derive actionable insights.
• Proficiency in Excel or Google Sheets for reporting and performance analysis.
• Ability to manage multiple campaigns, prioritize tasks, and deliver results within defined targets.