Performance Marketing

Job Description – Performance Marketing

Job Title: Performance Marketing

Experience: 4–8 Years

Department: Marketing / E-commerce

Job Summary

We are looking for an experienced Performance Marketing professional with 4–8 years of experience in e-commerce and digital marketing campaigns . The candidate will be responsible for planning, executing, optimizing, and analyzing performance marketing campaigns across various digital platforms to drive sales, leads, website traffic, and overall business growth.

Key Responsibilities

• Plan and execute performance marketing campaigns across Google Ads, Meta Ads, and other digital platforms .
• Manage and optimize campaigns focused on e-commerce sales, conversions, ROAS, CAC, and revenue growth .
• Develop strategies for customer acquisition, remarketing, retargeting, and audience engagement.
• Monitor campaign performance and optimize budgets, bids, targeting, creatives, and keywords.
• Conduct A/B testing of ad creatives, landing pages, audiences, and campaign strategies.
• Analyze campaign data and prepare regular performance reports with actionable insights.
• Work closely with the creative, content, sales, and e-commerce teams to develop high-performing campaigns.
• Manage campaign budgets effectively and ensure maximum return on advertising spend.
• Track key performance metrics such as CTR, CPC, CPM, CPA, Conversion Rate, ROAS, and Revenue .
• Identify market trends, customer behavior, and new opportunities for business growth.
• Implement strategies to improve customer acquisition, retention, and overall e-commerce performance.
• Ensure proper tracking and measurement through tools such as Google Analytics, Google Tag Manager, and conversion tracking .

Required Skills & Qualifications

• 4–8 years of hands-on experience in Performance Marketing/Digital Marketing .
• Strong experience in E-commerce marketing and online sales campaigns .
• Expertise in Google Ads and Meta Ads .
• Good understanding of campaign optimization, audience targeting, retargeting, and conversion strategies.
• Strong analytical and data-driven approach.
• Experience in managing advertising budgets and achieving performance targets.
• Knowledge of Google Analytics, Google Tag Manager, and other marketing analytics tools.
• Strong understanding of customer acquisition funnels and e-commerce KPIs.

Preferred

• Experience working with D2C, e-commerce, retail, or consumer brands .
• Knowledge of marketplace advertising platforms such as Amazon Ads or Flipkart Ads will be an added advantage.
• Strong understanding of ROI/ROAS-driven marketing strategies.