Performance marketing

Job Title: Performance Marketing Executive – EdTech

Experience: 1–3 Years

Job Description:

We are looking for a Performance Marketing Executive to drive lead generation and student enrollments for our EdTech courses and internship programs.

Key Responsibilities:

• Manage Google Ads and Meta Ads campaigns.

• Generate quality leads and optimize CPL.

• Monitor campaign performance, conversions, and ROI.

• Conduct A/B testing and audience targeting.

• Track conversions using GA4, GTM, and Meta Pixel.

• Coordinate with sales and content teams to improve enrollments.

Required Skills:

• Hands-on experience in Google Ads and Meta Ads.

• Strong knowledge of lead generation and campaign optimization.

• Analytical skills and performance reporting.

• EdTech experience is preferred.