Performance Marketing

Title: Performance Marketing Lead

Location: Remote

Work: Independent full time contract role

The Role

We are seeking a hands-on Performance Marketing Lead who thinks like a scientist, operates like an engineer, and reports like a professional. This is an execution-focused role for someone who loves solving growth problems, testing ideas, and seeing measurable business impact from their work.

This is not an administrative role; you'll be in the campaigns daily. You'll set up tracking, optimize targeting, launch experiments, analyze results, and make recommendations backed by data. You'll work closely with creative, product, and analytics teams to continuously improve customer acquisition and campaign efficiency.

The ideal candidate combines the empathy of understanding customer experience with the discipline of a process-driven operator-meticulous on documentation, firm on timelines, rigorous in testing, and persuasive in presenting data-backed recommendations.

What You'll Own

As Performance Marketing Lead, you will own the following functional areas:

1. Daily Paid Media Execution & Campaign Optimization

2. Build, launch, and manage campaigns across Google Ads (Search, Display, Performance Max), Microsoft Ads (Bing), YouTube, and TikTok

3. Monitor campaign health daily: CTR, conversion rates, CPC, CAC, ROAS

4. Manage budgets to maximize ROI; scale winning campaigns, pause underperformers

5. Refine audience targeting, keywords, bidding strategies based on performance data

6. Report campaign performance to CEO weekly with clear insights and recommendations

Structured Experimentation & Learning Program

1. Design and execute 4-6 structured experiments per week across targeting, keywords, bidding, creative, landing pages, offers

2. Document 100% of experiment results with hypothesis, results, insights, and business impact

3. Conduct weekly performance reviews with CEO: analyze results, identify winners, plan next week's tests

4. Systematically scale winning experiments into ongoing campaigns; retire underperforming approaches

Creative Performance & Collaboration

1. Analyze ad performance by creative asset; identify winners and detect creative fatigue

2. Provide data-driven feedback to Creative Strategist on what's working and what to test next

3. Scale high-performing creative; test new hooks, messaging, and offers continuously

4. Work with the creative strategist to maintain the pipeline

Funnel Optimization & Cross-Team Collaboration

1. Analyze acquisition funnel end-to-end: ad click → landing page → registration → paid member

2. Work with Product/Design on landing page optimization and A/B testing

3. Collaborate with Engineering on registration flow optimization and conversion improvement

4. Provide weekly funnel insights to Product, Engineering, and Sales teams

Analytics, Reporting & Data Integrity

1. Set up and maintain accurate tracking via Google Analytics 4, Google Tag Manager, platform native reporting

2. Track all key metrics: impressions, clicks, conversions, CTR, CPC, CAC, ROAS, cost-per-registration

3. Prepare detailed weekly reports for CEO on revenue, ROAS by channel, CAC trends, and actionable insights

4. Ensure data integrity and troubleshoot tracking issues across all platforms

Qualifications:

1. 5+ years managing paid digital advertising campaigns at scale

2. Demonstrated track record of improving measurable business results through paid acquisition (revenue growth, CAC reduction, ROAS improvement)

3. Strong hands-on experience with Google Ads (Search, Display, Shopping, Performance Max)

4. Experience managing campaigns on at least one additional platform: Microsoft Ads (Bing), TikTok, YouTube, or Meta

5. Proven ability to set up tracking (Google Analytics 4, Google Tag Manager) and analyze marketing funnel metrics

6. Experience with A/B testing, experimentation, and landing page optimization

7. Strong analytical and quantitative skills; comfortable analyzing data and making evidence-based decisions

8. Excellent written and verbal communication skills; ability to explain complex concepts clearly to both technical and non-technical audiences

9. Comfortable working independently in a remote environment with minimal supervision

10. Highly organized, meticulous with documentation, and disciplined about process

What We're Looking For

The ideal candidate:

1. Thinks analytically rather than emotionally

2. Takes ownership of outcomes and learns quickly from both successes and failures

3. Is naturally curious and continuously seeks improvement

4. Communicates clearly with both technical and non-technical audiences

5. Thrives in a fast-moving environment where testing and optimization never stop

What Success Looks Like

Within your first six months, you will have:

1. Developed a deep understanding of our customer acquisition funnel

2. Identified the highest-impact opportunities to improve paid marketing performance

3. Established a consistent cadence of structured experimentation

4. Improved campaign efficiency across multiple advertising channels

5. Built strong working relationships with Creative, Product, Engineering, and Analytics

6. Reduced acquisition costs while increasing marketing-generated revenue

7. Delivered reporting that helps leadership make better marketing decisions